New Outlet | Radisson Hotel Group adds to the festive fervor with the expansion of ‘Meetha’; Introduces premium retail outlet in Mumbai

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Following the successful launch of Meetha, a premium offering of curated Indian sweets by Radisson Hotels in Delhi-NCR last year, the Group today announced its expansion in Mumbai where it welcomed its first premium retail outlet at Radisson Mumbai Goregaon. Further launch plans for Meetha include cities like Bengaluru, Hyderabad, Bhopal, Amritsar, Guwahati, and Pune. A medley of special, premium-quality treats curated to add sweetness to festivities, celebrations, and auspicious new beginnings, Meetha is the perfect giveaway for the upcoming festive and wedding seasons.

 

With the expansion of Meetha, the Group aims to strategically strengthen its Food and Beverages (F&B) portfolio and pioneer innovation in the lucrative branded mithai (sweets) industry in India. The high-quality mithais are freshly made using the finest, handpicked ingredients and are currently available for takeaway or home delivery in Mumbai and Delhi NCR.

 

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“We are pleased to strengthen our F&B portfolio by introducing Meetha. India’s ever-growing branded mithai industry offers a significant opportunity in the premium space and we are ready to unlock this potential with Meetha. We are encouraged by the response to our first retail outlet and will continue to expand the offering across India while evolving it into a strong revenue stream for enhancing the Group’s market positioning in the country. Meetha is a significant enabler that’s steering us ahead in this direction,” said Zubin Saxena, Managing Director and Vice President Operations, South Asia, Radisson Hotel Group

The first Meetha retail outlet at Radisson Mumbai Goregaon embodies the festive spirit of India with state-of-the-art design and premium look and feel. The outlet is managed by a passionate team of all-women professionals, who are called Meetha Ambassadors and this practice would be carried on to future Meetha outlets. Guests have the option to select from a wide variety of 60 mithais, including vegan and sugar-free options, made à la minute using the finest ingredients. The orders can be personalized depending on the requirements and occasion. The outlet offers over 15 packaging options of Meetha suitable for various occasions like weddings, festivities, social and corporate gifting with an exclusive Classic Rose Gold packaging for liquid Bengali mithais. The orders are available for take away or door-step delivery which is facilitated keeping all safety protocols in mind.

 

“We are delighted to partner with Radisson Hotel Group for launching India’s first Meetha outlet. We are pleased with how the concept has taken shape and the overwhelming response from the guests during the first 10 days of its opening. We are positive that the Group’s operational expertise and brand reputation would establish Meetha as the go-to choice for the upcoming festive and wedding seasons,” said Mr. Rafiq Balwa, Director, Balwa Group.

 

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The Meetha menu and its signature recipes are curated by Rakesh Sethi, Corporate Executive Chef, Radisson Hotel Group, South Asia. Guests can choose from an assortment of collections, including Premium, Classic, Festive, Baby Shower, Corporate, and Weddings which are priced between INR 700 – 2,500 per box.

“Meetha is really close to our hearts. While traditional mithais will always be the core of Meetha, through consumer insights, we recognized that our guests also want to experiment with the classics. Keeping the upcoming festivities and wedding season in mind, we have given an innovative twist to classic mithais and introduced Mocha Milk cake and Red Velvet Cheese Laddoo to the menu along with an artisanal range which includes options like Rose Petal Gulkand Laddoo and Mewa Gur Laddoo,” said, Rakesh Sethi, Corporate Executive Chef, Radisson Hotel Group, South Asia..