Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre Appoints Akash Budhia as Director of Revenue

Hyderabad, May 2024: Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre (HICC) proudly announce the appointment of Mr Akash Budhia as the Director of Revenue for the distinguished property.

With over a decade of exemplary service in the hospitality industry, Akash brings to his new role a wealth of experience and expertise in revenue and growth management. Having previously served with esteemed brands such as Marriott Hotels, The Oberoi Group, and Accor, his journey reflects a steadfast commitment to excellence and innovation.

Renowned for his strategic foresight, meticulous attention to detail, and relentless drive for optimization, Akash is poised to lead revenue operations with unparalleled acumen. His proven track record in maximizing revenue streams underscores his capability to navigate complex market dynamics and deliver sustainable growth.

In his role, Akash will oversee revenue management strategies, optimize pricing structures, and capitalize on revenue opportunities for both Novotel Hyderabad Convention Centre and HICC. Working closely with the executive team, he will develop tailored revenue strategies that align seamlessly with the hotels' objectives of delivering exceptional guest experiences and fostering sustainable growth.

Expressing his excitement, Mr. Rubin Cherian, General Manager of Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre (HICC), stated, "We are delighted to welcome Akash to our team. His strategic insights and leadership will be instrumental in driving our revenue growth and ensuring our continued success in the competitive hospitality market."

Akash shared his enthusiasm, stating, "I am thrilled to be part of Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre. I eagerly anticipate working alongside exceptional professionals to develop revenue strategies that drive financial success."

Beyond his professional endeavours, Akash is known for fostering teamwork and building strong relationships across departments, ensuring that revenue management seamlessly aligns with overall business objectives. His passion for sports and commitment to family further enrich his dynamic persona, embodying the values of dedication and balance.

Akash's appointment signifies a new chapter in the ongoing success story of Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre, as his expertise promises to strengthen the hotels' financial performance and elevate guest experiences to new heights.

Novotel Hyderabad Convention Centre announced the appointment of Ms. Monica Edara as the Director of Marketing

Novotel Hyderabad Convention Centre (NHCC) and Hyderabad International Convention Centre (HICC) announced the appointment of Ms. Monica Edara as the Director of Marketing

Novotel Hyderabad Convention Centre (NHCC) & Hyderabad International Convention Centre (HICC) announced the appointment of Ms. Monica Edara as the Director of Marketing for the property. With over two decades of experience in the hospitality industry, Monica is an award-winning, seasoned marketing professional with a passion for excellence and a proven track record of success.

In her current role as Director of Marketing NHCC & HICC, she will be responsible for strategizing, budgeting, planning, and implementing marketing and communication activities for the property. Monica is skilled at creating and putting into action plans for internal and external communications and set the right processes for delivery. She will focus on strategies to enhance market penetration and increased brand recall, by creating strong and impactful frameworks, leading tactical marketing initiatives . Monica's extensive experience and industry knowledge will propel the hotel to greater heights of success.

Monica has been with Accor for over a decade, and she has established a niche for herself through diligence and hard work. Monica has held a number of positions of leadership throughout her career. Before joining Novotel Hyderabad Convention Centre & Hyderabad International Convention Centre, she worked as Associate Director of Marketing and Communications at The Westin Hyderabad Mindspace. She has also held the positions of Marketing Communication Manager at Renaissance Mumbai Convention Centre and the Marriott Executive Apartment and have assisted them to carry out top-notch marketing initiatives and brand activations. She has also worked with Novotel Hyderabad Convention Centre & Hyderabad International Convention Centre, Novotel Hyderabad Airport and Novotel Mumbai Juhu Beach in different marketing roles.

Speaking on the Occasion Mr Rubin Cherian, General Manager Novotel Hyderabad Convention Centre, and Hyderabad International Convention Centre “We are delighted to welcome Monica Edara back to NHCC & HICC. She is a meticulous relationship builder, and her exceptional interpersonal skills and business acumen will help us improve our visibility, partnerships, and business focus. We look forward to her joining the vibrant team at the property and assisting the business in reaching even greater success."











Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre Appoints Prithvi Pal Singh as Director of Sales and Marketing

Embarking on a journey of inspiration and success, the dynamic Prithvi Pal Singh Anand takes the helm as the Director of Sales and Marketing for the prestigious Novotel Hyderabad and Hyderabad International Convention Centre (HICC), India’s largest state-of-the-art convention hotel complex. With an awe-inspiring career spanning over 17 years in the realm of hospitality, Prithvi brings a remarkable blend of expertise, passion, and a proven track record of excellence.

A trailblazer in the industry, Prithvi has left an indelible mark during his tenure with renowned hotel brands; including the likes of Taj Hotels, Accor, ITC Hotels, Bharat Hotels, and his last stint of 7 years with Trident and the Oberoi Group. His repertoire boasts an unrivalled proficiency in Business and Account Strategy, International Conventions, Exhibitions, and Associations, alongside the mastery of corporate and social sales.

A true visionary, Prithvi played a pivotal role in the pre-opening teams of the iconic ITC Grand Chola Chennai and the splendid ITC Maurya New Delhi, where he meticulously crafted strategies that propelled these establishments to the forefront of MICE and Catering Sales.

An alumnus of Hyderabad Public School, holding a bachelor's degree in arts from the esteemed University of Huddersfield, U.K., Prithvi specialized in Hotel Management from renowned IHM Aurangabad, honing his skills to perfection. 

With an extraordinary fusion of knowledge, unwavering leadership acumen, and an unyielding dedication to excellence, Prithvi is poised to revolutionize the Sales and Marketing landscape, further solidifying Novotel Hyderabad and HICC as the quintessential haven for both discerning business travellers and leisure seekers alike. 

Commenting on the appointment, Mr Rubin Cherian, General Manager of Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre, expressed his excitement, stating, "It is our pleasure to have a leader join our Sales and Marketing department, whose experience in the hospitality industry, coupled with his exceptional skills and strategic mindset, will be instrumental in driving our sales efforts and achieving new heights of success. Prithvi’s leadership and industry knowledge will further solidify and extend Novotel Hyderabad and HICC's positions as a premier destination for world-class events and conventions ahead."


Novotel Hyderabad Convention Centre appointed of Mr Saurav Batabyal as the Director of Sales

Novotel Hyderabad Convention Centre (NHCC) and Hyderabad International Convention Centre (HICC) are thrilled to announce the appointment of Mr Saurav Batabyal as the Director of Sales for the property.

In his new role, Saurav will be responsible for charting and executing the sales strategy of the hotels, driving revenue growth, and exploring new business opportunities.

Saurav brings with him a wealth of experience in the hospitality industry, having held various leadership positions throughout his career. Prior to joining NHCC and HICC, he served as Director of Sales at Le Meridien Hyderabad and was previously associated with HICC as Associate Director of Sales. He has also worked with Taj Mahal Palace and Grand Hyatt Mumbai.    

A dynamic and results-driven leader, Saurav is known for his ability to generate revenue growth and provide top-notch guest experiences. His appointment marks a significant addition to the NHCC and HICC team and is expected to propel the hotels to new heights of success and productivity. His extensive experience and deep understanding of the MICE market will be instrumental in attracting and catering to large-scale events, conferences, and exhibitions.

Commenting on the appointment, Mr. Rubin Cherian, General Manager of Novotel Hyderabad Convention Centre and Hyderabad International Convention Centre, said, "We are delighted to welcome Saurav back to the NHCC and HICC family. With his extensive industry experience and focus on business expansion, we are confident that he will make a significant contribution to our success and growth."

Novotel Hyderabad Airport Appoints Kishwar Jahan As The New Marketing & Communications Manager

Novotel Hyderabad Airport is pleased to announce the appointment of Kishwar Jahan as their new Marketing & Communications Manager. With nearly 9 years of experience in the field of Sales & Marketing and nearly 3 years of entrepreneurial experience, Kishwar brings a wealth of expertise in advertising, hospitality, entertainment, beverage and fitness industries.

Kishwar is recognized for collaborating with clients and advising them on new marketing techniques and prospective target audiences. She has a route-to-market expertise with notable skills in devising brand management and positioning strategies, developing brand identity, and rolling out innovative campaigns.

“Kishwar’s expertise in marketing will be an asset to our team”, said Sukhbir Singh, General Manager of Novotel Hyderabad Airport. “Her innovative thinking, strong communication skills, and excellent problem-solving abilities will help us drive brand awareness and profitability”.

Prior to joining Novotel Hyderabad Airport, Kishwar was a Senior Manager - Key Accounts at John Distilleries in Hyderabad, where she developed and analyzed new business opportunities and worked across multi-brand sales channels and marketing campaigns. She has also managed end-to-end marketing plans, events, and campaigns, coordinating with multiple stakeholders.

Kishwar has an MBA in Marketing & Finance from IIPM, Delhi and a B.A. in Economics from Fergusson College. Her areas of exposure include strategic marketing planning, brand management & positioning, market research & analysis, revenue generation, 360 degree marketing campaign, and marketing & communication plans.

In her new role at Novotel Hyderabad Airport, Kishwar will be responsible for designing marketing strategies and plans, deploying successful marketing campaigns, and creating & implementing go-to market strategies to promote overall positioning of the brand. She will also evaluate data for strategic decision-making and work in close coordination with the Marketing, Operations and Sales Teams.

The Novotel Hyderabad Airport team is excited to have Kishwar onboard and is confident that her experience and skills will prove invaluable in driving the brand’s growth and success.


Novotel Hyderabad Convention Centre (NHCC) and Hyderabad International Convention Centre (HICC) appoints Mr Rubin Cherian as the General Manager  

Hyderabad: January 2023:  Novotel Hyderabad Convention Centre (NHCC) and Hyderabad International Convention Centre (HICC) today announced the appointment of Mr Rubin Cherian as General Manager. Rubin is a well-rounded hotelier with over two decades of experience in the Hospitality Industry. An exemplary leader he is proficient in heading multicultural teams and has excellent management skills.

In his current role as General Manager NHCC & HICC, he will focus on delivering strong business results through optimizing profitability, business management and increasing revenue.  His priority areas will be enhancing services, increasing business growth and developing a talented and committed team to manage hotel operations. Rubin will lead the hotel to greater heights of success with his extensive experience and industry knowledge. Rubin will be working closely with the team at NHCC & HICC for bringing in force the overall vision and future direction of Novotel Hyderabad Convention Centre. With an impressive track record, he will work towards bringing in higher efficiency in all aspects of hotel management and financial planning.

Rubin has been with Accor for close to 2 decades and has carved a niche for himself through his dedication and hard work. In the past, Rubin has led different leadership portfolios throughout his career. Prior to joining Novotel Hyderabad Convention Centre, he was General Manager at Novotel Hyderabad Airport and has held significant positions at Novotel Mumbai Juhu Beach, Novotel Bengaluru Outer Ring Road, ibis Bengaluru Hosur Road, and Novotel Hyderabad Convention Centre. He has won many awards and accolades including "General Manager of the Year" by BW Hotelier in 2019 & “Best General Manager of the year”  in 2019 for Accor South Asia Hotel Awards within India & Srilanka hotels. He has also been recognized for serving Accor for more than a decade.

Rubin graduated with a bachelor’s degree in Hotel Management from Karnataka University. He also holds a degree in commerce from Nagpur University. He is a technology enthusiast and loves surrounding him with latest gadgets. He has a great passion for bikes and also enjoys travelling.