Hotels, SaaS and ‘The Great Leap Forward’ - Gregg Wallis
/VANCOUVER—Hotel Business spoke with Michael Driedger, cofounder of Operto Guest Technologies, who recently stepped down from his position as CEO, to get his take on how the COVID-19 has affected hotel technology, specifically software as a service (SaaS) offerings.
2020 has been the year in which everything changed for global business and the hospitality industry. Where do you think the opportunities lie for hotels to capitalize on the current situation and make progress into 2021?
Hotels have a real chance to leapfrog over legacy technologies that were just “placeholders” for modern software as a service (SaaS) offerings. A good example of this is the hotel door lock that can be opened with a phone app. While that seemed great at the time, it only dropped front desk visits by less than 20%. The app was confusing and hard to use. Guests were perplexed by the process and needed education. Now there are smart locks that can be opened with a phone or a code. A code has a 99% success rate at allowing people to skip the lobby and get into their room.
Examples like this have happened alongside the emergence of multichannel and automated hotel booking software, which are better than anything from five years ago and constantly improving. Since these new SaaS companies are based on a monthly subscription, hotels are always going to have access to the newest and best—upgrading is no longer a large, fear-inducing project. Contactless and online experiences are going to be easier to offer and that’s really what guests have been wanting for some time.
