Spain’s Hospitality Industry Watches How Belgium Swaps ‘Happy Hour’ for ‘Helpy Hour’ to Avoid Going Under
/Key Take Away
‘HELPY hour’ – which replaces happy hour – was launched by Belgium’s Federation of Cafes to help stop its hospitality establishments from going under.
So instead of getting two drinks for one – as is the case in ‘happy hour’ – ‘helpy hour’ allows punters to pay double for a drink, which is basically the reverse of happy hour. The initiative has been launched to save struggling bars and cafes amid the lockdown.
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