Sunday’ becomes a couple favourite for weddings; Mumbai remains no.1 city for the most number of weddings as Delhi falls off the top 3 list in 2021: WeddingWire India
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Sunday’ becomes a couple favorite for weddings; Mumbai remains no.1 city for the most number of weddings as Delhi falls off the top 3 list in 2021: WeddingWire India Year-End Report
The platform sees a 28% increase in the number of weddings this calendar year
Top 3 for 2021 vs Top 3 for 2020: Mumbai, Bangalore, and Hyderabad witness the highest numbers in 2021 as compared to Mumbai, Delhi, and Bangalore in 2020
Towns/Cities that recorded the least number of weddings: Nabarangpur (Odisha), Kolasib (Mizoram), and Thoubal (Manipur)
Most booked vendors: Wedding Photographers - 25%, Bridal Makeup Artists - 18%, and Wedding Decorators - 16%
While Sunday was the most popular day, 21st November was the most popular date for weddings
National, 16th Dec 2021: WeddingWire India, the Indian subsidiary of The Knot Worldwide, the leading wedding technology platform for couples and wedding professionals, today released a year-end report on how the year that went by fared for the wedding industry. With the wedding season making its way back, the month of November itself saw a 27% increase in the number of registered users as compared to November 2020. Sunday was the most preferred day by couples to get married. In fact, 21st November 2021 (Sunday), was the most popular date for weddings this year.
Interestingly, Delhi, which is popular for hosting the most weddings, didn't make it to the top 3 cities this year and Mumbai registered the highest number of weddings 2 years in a row. It was closely followed by Bangalore and Hyderabad. As per queries for 2021, the top 3 preferred types of wedding venues are- Banquet halls (50%), Wedding Lawns Farmhouses (14%) & Marriage Garden (14%). Sparing no expense, couples are extending their weddings into mini-vacations. The platform saw every 10 out of 100 guests enquiring about destination weddings. On the other hand, Nabarangpur (Odisha), Kolasib (Mizoram), and Thoubal (Manipur) recorded the least number of weddings.
Talking about 2021 trends and insights, Anam Zubair, Associate Director of Marketing - WeddingWire India, a part of The Knot Worldwide, said “The pandemic resulted in couples and families delaying nuptials. However, we are seeing a gradual increase in the number of weddings, while keeping safety a priority. Families and couples want to make up for the time lost and really celebrate with loved ones. They are leaving no stone unturned, which in turn is uncovering several new trends and insights for the wedding industry. We believe that 2022 will definitely be an interesting phase of growth as the industry builds on these newfound insights and delivers on the increasing demand that the second half of 2021 saw.”
The data also revealed that Wedding Photographers - 25%, Bridal Makeup Artists - 18%, and Wedding Decorators - 16% took the top spots when it came to vendors. With the change in trend and keeping safety as a priority, more and more couples are adopting WedTech platforms for planning their wedding. WeddingWire India also saw a surge of 27% registered users on the WWI app in November 2021 in comparison to Nov 2020.
About WeddingWire India
WeddingWire India, launched in mid-2017, is one of the fastest-growing and trusted wedding technology platforms in India connecting engaged couples with local wedding professionals. The virtual marketplace gives couples in India access to any and every wedding service provider and online planning tool they can think of. It is the one-stop destination for all wedding planning requirements with a robust vendor directory covering over 60,000 vendors across categories such as venues, photography, hair and makeup, catering, music, etc. From vendor management, checklist, website creation, budget allocation, guest list creation, community ideas, and inspiration, millions of couples search, compare, and connect with required wedding services from WeddingWire India’s vast directory of vendors. It is dedicated to building innovative tools and resources and is present across apps, websites, and mobile web as the online marketplace of venues and wedding professionals that simplify and inspire the wedding planning process that is unique to its customers. WeddingWire India helps clients plan their dream weddings across 28 states and 8 union territories.
Weddingwire.in is the Indian subsidiary of The Knot Worldwide, the world’s largest global wedding technology platform with over four decades of expertise in the wedding industry which is present in 15 countries and has been helping people in celebrating their life’s biggest milestones.
