Omaxe on-boards Eastin Hotel and Eastin Easy

It will operate 540 service apartments of both brands in Lucknow

Real estate company, Omaxe Ltd, has on-boarded Eastin Hotel and Eastin Easy, the 4-star and 3-star brands of hotels by Absolute Hotel Services (AHS), to manage and operate 540 serviced apartments in its project Omaxe Hazratganj in Lucknow.

This is the first foray of AHS, a hospitality management company, in the emerging North Indian market. The company operates 11 properties across West and East India. Atharva Hotel Superfluities is a Bridge company that has brought together AHS and Omaxe.

Spread across 4.13 Lakh sq. ft., the G+12 storeyed Omaxe Hazratganj in Gomti Nagar extension will have space for retail, food court, multiplex and serviced apartments. The serviced apartments would be operated as international hotels, the largest one in Lucknow, making it a destination in itself.

Commenting on the development, Jatin Goel, Director, Omaxe Ltd said, “This association with Absolute Hotel Services is another step in our endeavor to provide to our patrons the best-in-class international services. Lucknow is one of the most visited cities in North India for purposes ranging from business to healthcare, tourism, education, etc., and Omaxe Hazratganj, located in an emerging commercial and institutional hub, will cater to all kinds of consuming class.”

Prawal Choudhary, Director-Business Development, AHS India, said, “This association with Omaxe heralds us into the league of scale and magnitude. Sensing an enormous opportunity, Omaxe Hazratganj has the confluence of two Brands, Eastin Hotel and Eastin Easy, expanding diversity in offerings, both product and services, thus substantiating our brand essence of providing ‘value for all occasions’ and quality.”

A multitude of offerings, ranging from a plethora of room options, all-day multi-cuisine restaurant, contemporary bar and a microbrewery, fitness centre, spa, swimming pool and huge banquets along with Club Membership will be provided to the patrons.

Omaxe Hazratganj is a part of an integrated township in Gomti Nagar Extension, an upcoming hotspot in Lucknow. The project is located along Shaheed Path Road, the semi-circular road around main Lucknow – connecting Kanpur Road with Raebareli Road, Sultanpur Road and Faizabad Road thereby enabling the smooth movement of people and goods; and also, with the International Airport. Aided and supported by corporates in IT/BFSI, healthcare and education sectors and the Government’s infrastructure developments like CG City, cancer Hospital, Cricket Stadium, Police Headquarters etc., the region is becoming the latest attraction for commercial, residential, malls and hospitality activities in Lucknow.