Domino’s Will Deliver, Without An Address
/Domino’s Pizza is rolling out a new technology nationwide that allows customers to receive a delivery almost anywhere, ranging from parks and baseball fields to beaches.
The Pinpoint Delivery rollout will make the feature available for the first time in U.S. markets.
Domino’s said a soft launch for Pinpoint Delivery received positive feedback from customers and delivery drivers.
“No address? No problem,” said Christopher Thomas-Moore, Domino’s senior vice president and chief digital officer. “Domino’s is proud to be the first quick-service restaurant brand in the U.S. to deliver food to customers with the drop of a pin.”
The company said a soft launch for Pinpoint Delivery last week across all Domino’s stores nationwide received positive feedback from customers and delivery drivers.
“A pop-up window on the app lets customers know they have four minutes to meet their driver and retrieve their order at the designated pickup spot” near where they placed the order, Domino’s spokesperson Danielle Bulger told CNBC.
