Sonny's BBQ Introduces Mobile App with Exclusive App-Based Rewards Program

Sonny's BBQ, the mission-driven BBQ restaurant known for quality BBQ and spreading kindness in the communities they serve, has recently launched their mobile app and a new, app-exclusive rewards program as a part of their larger brand commitment to meeting the changing needs and priorities of their guests in today's unique economic environment, offering deals while maintaining portion size, guest experience and product quality.

"We're proud to offer guests new and convenient ways to get value from our Pitmaster-crafted BBQ menu," said Peter Frey, chief brand officer at Sonny's BBQ. "Our guests turn to us to make life easier, to savor each small moment and celebrate big occasions, and it's our focus to meet them where they are - their phones, computers and their dining tables. That means continuously evolving how we connect – not only by providing unprecedented value in today's budget-conscious world, but also by offering digital solutions that will continue to meet our guests' needs in this mobile era."

To build their mobile app, Sonny's BBQ partnered with Thanx, whose industry-leading technology is paving the way for guest engagement and loyalty solutions. The BBQ brand's mobile app performance numbers indicate a desire from guests for additional convenient ways to engage with the brand that work with their lifestyle. Since its initial release in June, the mobile app has seen over 57,000 downloads and over 160,000 digital orders. With a notable 83 percent app cart conversion rate, over 20 percent higher than the brand's current web conversion rate, as well as a 29 percent conversion rate from email subscribers, it remains evident that meeting consumers' increasing desire for seamless mobile ordering experiences is crucial.

"Bringing this mobile app and loyalty program to life has introduced yet another avenue to meet our guests where they are," said Katie Love, director of brand management at Sonny's BBQ. "We've put our digital transformation to the test in recent years by introducing new data-driven marketing initiatives, a new website with a streamlined user experience and a variety of guest-centric pick-up and ordering solutions, all while keeping that in-person connection and spirit at the heart of the guest experience to ensure customer satisfaction."

Guests who sign up for the brand's updated loyalty rewards program can earn 10 points for every dollar spent and will receive $5 off an entree in their first app order upon sign-up. Points can be redeemed for unique offers as they accumulate, such as a free order of BBQ Pork Egg Rolls or a Pick 2 Combo, giving guests the flexibility to choose the rewards that best suit their tastes. Users earn points with every order.