Samosa Singh Steps into the heartbeat of India-Dilli; Spicing Up Delhi with Nostalgic Delights

With 12+ physical outlets and 40+cloud kitchens across South & West India, the QSR brand now serves the capital of India, opening 6 outlets in 14 days

Delhi, August 2024: Samosa Singh, one of India's leading quick-service restaurant (QSR) chains, proudly announces its grand entry into Delhi & NCR with the launch of its first outlet in Delhi, located at the busiest metro station, Rajiv Chowk.

Samosa Singh is successfully running 40 plus cloud kitchens to cater to the demands of customers ordering samosas online from parts of South and West India. The brand started its physical presence last year in December and since then has expanded to 12 plus locations becoming one of the fastest growing QSR chains in India. 

Further focusing on becoming India’s ‘SnacKing’, Samosa Singh has opened more than six outlets in less than two weeks, marking the beginning of a significant expansion phase. The new outlets offer freshly done varieties of samosas, kachori, chaats, street food, and more. In a remarkable achievement, the brand will make over 20 outlets operational across North India including Delhi and the whole of NCR within the next 3-4 months.

“We are finally at the Capital of India, the Dil walaon ki Dilli. For us entry into this city represents the fulfilment of a dream. Looking ahead, we are excited about the future. This achievement is a testament to the extraordinary teamwork and dedication of our team as well as the unwavering support and love from our loyal customers. We are ready to savour every moment as we discover the heart and soul of Delhi—one samosa at a time. ” said Nidhi Singh, co-founder of Samosa Singh.

Samosa Singh, known for reinventing the traditional samosa with a unique twist, offers a nostalgic culinary experience by preparing Indian snacks live in front of customers. This interactive element brings back the charm of enjoying fresh street food while travelling or during leisure time.

With a mission to strengthen India's bond with its food, Samosa Singh is committed to delighting customers with fresh, delicious samosas and snacks. The brand's unique selling proposition lies in its innovative triangle interlocking structure that prevents oil from seeping in, resulting in a lighter and healthier product; with the same warmth and crunchiness of our desi samosas.

They combine traditional recipes with modern flavours and technology to offer a high-quality and non-greasy snacking experience. They are the first Indian snacking company with a scientific core team and over 100,000 hours of research behind it.

Shikhar Veer Singh, Founder of Samosa Singh, added, “The love for samosas is universal, and more so in Delhi where samosas and chaats are more than food—they’re a delicious tradition. So, as we launch in Delhi, we are celebrating the city where every corner seems to whisper tales of culture and tradition, welcomes us with open arms and a warm crispy samosa in hand.

Having served more than 50 million pieces of delight to customers and counting, the QSR chain will soon be venturing to Chennai and Kochi as well. As Samosa Singh continues its rapid expansion, the brand welcomes the interest of potential franchisee partnerships.

About Samosa Singh:

Samosa Singh is one of India’s leading food and beverage services companies. It is a widely loved Indian snack brand focused on and becoming India's ‘SnacKing’. The idea for the brand came from the simple realisation that leisure time and snack foods are intrinsically linked to India's cultural fabric.

Beyond the food itself, Samosa Singh represents a connection to our roots, to the bustling markets where vendors skillfully craft these treats, and to the joy of sharing a snack with friends and strangers alike. They remind us that street food is more than just sustenance—it is an experience, a journey through flavors that tell stories of tradition and innovation.

Samosa is a snack that has a unique place in the Indian snacking world. Through, Samosa Singh let us elevate our street food culture, celebrate the spirit of India—the spirit of diversity, unity, and the love for good food that brings us all together.