Appointment | Radisson Blu Resort Dharamshala Appoints Pathikrit Baidya as Revenue Manager

Pathikrit Baidya appointed As Revenue Manager 

A hotel management graduate with over a decade in hospitality, Pathikrit Baidya has been appointed Revenue Manager at Radisson Blu Resort Dharamshala.

Pathikrit holds a strong foundation in hotel front office operations with detailed knowledge of reservation procedures and inventory management. Through his decade-long career with hotels, he has worked with some very well-known properties including The Westin Sohna  Resort & SPA, Swissotel Goa, and JW Marriott Aerocity. His last assignment was with  Marriott hotels where he played an active role in revenue operations for Gujarat, and subsequently for the Rajasthan cluster. 

At Radisson Blu Resort Dharamshala, Pathikrit will lead the hotel’s pricing, distribution, and revenue strategies. He will closely work with all key departments to optimize revenue opportunities for the hotel. 

Appointment | Priyanka Sen joins Holiday Inn Resort Goa as Revenue Manager

With almost a decade of experience, she will be the custodian of overall revenue management for Holiday Inn Resort Goa.

Holiday Inn Resort Goa has appointed Priyanka Sen as Revenue Manager. With almost a decade of experience, she will be the custodian of overall revenue management for Holiday Inn Resort Goa.

In her new role, Sen will be responsible for developing pricing strategies, including devising rates for rooms and packages as well as determining discounts and special rates.

She will also manage budgeting and forecasting of prices and revenue based on demand and market trends, inventory management, in addition to creating promotional plans to increase revenue, generate revenue reports for the property.

Sen began her career with IHHR Hospitality Hyderabad and refined her skills further in hospitality and revenue management. Her last stint was with Accor Hotels as Cluster Assistant Revenue Manager.

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The Art of War, Post-Covid19, and the New Sales and Revenue Managers

"Plan for what is difficult while it is easy, do what is great while it is small."

The New Sales and Revenue Manager should always be strategizing. As horrible as this crisis is, it presents a pause that can be used to become smarter about your work.

"In the midst of chaos, there is also opportunity"

The New Sales and Revenue Manager needs to forget the pre-Covid19 world. When there is an economic reset, all the old rules are discarded, at least for a while. Accounts that you could never reach, will now be open to speaking with you. People who would have never accepted your invite on Linkedin are more likely to accept now. Dig into your PMS or CRM and extract your old contact file. If you have data on old bid requests, begin to segment them by group size first since you will not be able to bring large groups for now. Then segment these contacts by as many dimensions as your system has and attack that list with no recollection of when they last rejected your offer.

"If quick, I survive. If not quick, I am lost.."

Analytics on discounts performance will be critical. Knowing when a dicount's performance is statistically significant will help you quickly judge whether it is working in this new world.

The New Sales and Revenue Manager needs to be creative. The vast majority of hotels will reopen their operations offering only a slightly more relaxed version of the same old cancellation policy, contract terms, and rewards policies.  You need to rethink your norms from the point-of-view of a traveler that is scared to make a decision that may cost them more than just money. To create more flexible terms, you need to understand your cancellation data, your group wash numbers, and any other data on business that did not materialize. This information is waiting for you in your PMS.

"Know yourself and you will win all battles"

The New Sales and Revenue Manager needs to understand their position. All hotels will reopen from a position of weakness because they will be begging for business.The New Sales and Revenue Manager needs to be proactive. When times are good, we can be reactive and not lose much. However, under crisis mode, only those that are ready for anything, will thrive.The New Sales and Revenue Manager needs to be ready to lower rates. 

"He will win who knows when to fight and when not to fight"

The New Sales and Revenue Manager needs to stay calm. Again, the first reaction of the market will be to lower rates. Hotel owners are just under too much financial pressure right now to stand their ground.

The New Sales and Revenue Manager needs to think like the competition. Look back at your old STR reports to see what your competition did when demand was slow. How far did they lower their rates? It's very likely that they will run the same playbook. Know what to expect so you can plan how you will react. The last thing you need is to adopt the old attitude that you are smarter than your competition or that they have different motivations than you do. Everyone is now in the same boat trying to get to the same destination. Your competition is just as eager as you are, but you can be way more prepared.

"Therefore, just as water retains no constant shape, so in warfare there are no constant conditions."