Atmosphere Core to Launch First Heritage Hotel in Europe
/From Indian Ocean to Italy: Atmosphere Core Set to Launch New Heritage Property in Piedmont
India, March 2025 – Marking a global first, Atmosphere Core, a leading name in South Asian hospitality, is venturing into Europe with the launch of BORGO MONCHIERO HERITAGE BY ATMOSPHERE in Piedmont, Italy. This thoughtfully restored 18th-century monastery, built in 1773, represents the second historical property in the company’s ‘HERITAGE BY ATMOSPHERE’ portfolio, showcasing sacred frescoes and Romanesque architecture that reflect Italy’s art, culture, and northern regional cuisine.
International Expansion in Europe Commenting on this milestone, Atmosphere Core’s Group Managing Director, Mr. Salil Panigrahi stated: > “As we continue to grow and cultivate relationships with global partners, last year we established associations with numerous European businesses. In Italy specifically, we collaborated with Bottega S.p.A. to join our unique Wine Program. These significant partnerships brought Italy to Atmosphere Core, and now, we look forward to the launch of our first European destination in 2026.”
About Borgo Monchiero Heritage
Situated at the heart of a UNESCO World Heritage site renowned for Italy's finest wines such as Barolo and Barbera, Borgo Monchiero boasts:
A stunning, three-storey hillside hermitage.
19 elegantly restored suites and rooms, preserving original monastery features.
An on-property chapel, perfect for intimate wedding ceremonies.
Guests can enjoy:
A signature dining restaurant featuring the finest regional cuisine.
Private spaces such as the elevated chapter hall and lounge bar for small gatherings.
Panoramic views of rolling hills and vineyards from a garden terrace.
A luxury spa enclave, offering:
Sauna and infrared therapy.
A restored stone reservoir, now a private jacuzzi.
Outdoor landscaped gardens with a swimming pool for alfresco celebrations
Owners Franco Giampetruzzi and Gian Maria Debenedetti shared their enthusiasm for this collaboration: > “Atmosphere Core’s ambitions to expand internationally with ‘HERITAGE BY ATMOSPHERE’ seamlessly mirrored our vision. We sought an established operator with innovative ideas who valued authenticity. The decision to partner was easy.”
Mr. Debenedetti added: > “We envision Borgo Monchiero as a harmonious fusion of art, 18th-century history, and experiential luxury. Atmosphere Core's ‘Heritage’ brand embodies this vision.”
About Atmosphere Core
Atmosphere Core is a dynamic hospitality company offering three distinctive lifestyle brands:
THE OZEN COLLECTION
COLOURS OF OBLU
Atmosphere Hotels & Resorts
Currently managing nine resorts in the Maldives, the company has a pipeline for one resort in Sri Lanka and seventeen hotels and resorts across India within the next three years. Known for personalised service, exceptional cuisine, and immersive experiences, Atmosphere Core continues to redefine global hospitality.