Loews Hotels Launches New Brand Campaign

Loews Hotels has launched “Welcoming You Like Family,” a dynamic multi-channel brand campaign, utilizing video, photography, digital-experience platforms, and on-property touchpoints.

The Welcoming-You-Like-Family brand message stemmed from a positioning exercise Loews Hotels conducted through internal-stakeholder interviews, external focus groups, and a multi-disciplinary internal workshop.

On property, the campaign is further reflected as part of the “new normal” with signage and touchpoints throughout hotels to guide guests through their stay.

For More Information Click Below:

www.hoteliermagazine.com/loews-hotels-launches-new-brand-campaign/

London's West End to be pedestrianised for outdoor summer dining

Key Take Away

Westminster Council published a detailed document listing the measures they're planning on taking to help businesses reopen - particularly those in the hospitality industry - while also adhering to current government guidelines on social distancing.

Streets being closed or widened include:

• Soho and Covent Garden - temp street closures throughout

• Oxford Circus - temp closure of James Street and Market Place

St James - street widening of Panton St, Jermyn St and Haymarket

In the meantime, the Soho Steet Festival campaign has welcomed the move - but thinks a little more needs to be done. You can read about that here:

www.hot-dinners.com/202006179623/Gastroblog/Latest-news/west-end-london-alfresco-outdoor-dining-summer-covid-pedestrianise-reopen-restaurants

Airbnb Launches Campaign to Support Domestic Travel & Local Economic Growth

Key Take Away

The initiatives come as the travel industry takes initial steps to recover from the impact of the COVID-19 pandemic. This work includes a series of partnerships with destination marketing organizations to help these organizations use the Airbnb platform to support local economic development. 

Partnering with local communities to promote travel and economic growth

We are working with governments and tourism agencies to help support responsible and safe travel that benefits local citizens and small businesses.

Go Near

In a survey commissioned by Airbnb, nearly half of US respondents said they will prefer to stay within a day’s drive for their first trip once lockdown restrictions lift.

For More Information Click Below :

news.airbnb.com/airbnb-launches-campaign-to-support-domestic-travel-local-economic-growth/

At Least Half of Pubs Will Never Reopen After COVID-19, U.K. Hospitality Union Says

Key Take Away

The U.K. hospitality industry is worth about £100 billion ($127.7 billion) to the British economy or, more accurately, it was before COVID-19 hit.

The schedule for reopening bars and restaurants is different depending on the country within the U.K. In Scotland and Wales, no firm date has been given, July 20 is the date in Northern Ireland and in England, it gets even more complicated.

Fast-food restaurant chain LEON has been running a "Feed Britain" campaign, for example, where food boxes can be ordered for delivery, and other restaurants are relying on delivery services Deliveroo or Uber Eats.

For More Information Click Below :

www.newsweek.com/pubs-never-reopen-covid-19-uk-hospitality-union-1509784

video.newsweek.com/transcoder/480p/2579/coronavirus-by-the-numbers-redo-24-1591377683.mp4

Japan hotels, restaurants seek new revenue streams

Key Take Away

Japan’s hospitality sector is adapting its offerings to include daily room use and takeaway services to bring in much-needed revenue during the ongoing COVID-19 crisis.

High-end hotels have rolled out campaigns inviting businesses to use their spacious, WiFi-equipped rooms for telecommuting.

In Tokyo, the ANA InterContinental offers half-day (three hours) and full-day (nine hours) plans for one or two people to use its twin or double rooms for remote working.

The Hotel Granvia Osaka is also offering daily plans (nine hours) for remote working.

For More Information

www.ttgasia.com/2020/06/05/japan-hotels-restaurants-seek-new-revenue-streams/

Wyndham Hotels & Resorts announces new Asia Pacific Leadership

Key Take Away

Wyndham Hotels & Resorts has appointed Joon Aun Ooi as President of the Asia Pacific region. Our focus in the region and continued commitment to making hotel travel possible for all remains unchanged

The company has brought together its South East Asia and Pacific Rim business with its Greater China operation to establish the Asia Pacific region.

For More Information:

https://www.thehotelconversation.com.au/news/2020/05/18/wyndham-hotels-resorts-announces-new-asia-pacific-leadership/1589755730?utm_source=Mailer&utm_medium=ET_batch&utm_campaign=ethospitality_news_2020-05-18&dt=2020-05-18

Maldives Conducts Webinars For Indian Market, Commences Campaign With Kayak

Maldives Marketing & Public Relations Corporation (MMPRC) has conducted webinars for travel trade in India and  has commenced a campaign with an Indian travel agency Kayak from today till 22nd May 2020.In an effort to inspire travelers to keep dreaming about the destination.

India is one of the key source markets likely to be amongst the top post-pandemic tourists to the Maldives when traveling resumes once again. In January 2020, there were 13,846 tourist arrivals from this market which was a 19% increase when compared to the same period from last year.

These sessions were held to train potential travel agencies and tour operators to yield the maximum business and achieve a greater reach in the market. The webinars by MMPRC also aim to lead engagement in promoting the Maldives and answer destination FAQs over the course of the lockdown.

Till date, these webinars have reached over 302 pax from tour operators and travel agents in India such as Ease My Trip, SOTC Travel Ltd, Travel Triangle and Vacations Exotica to name a few.

The joint campaign with Kayak will have ads depicting ‘Visit Maldives…later’ displayed throughout the website. The messaging in the campaign is intended to encourage visitors to travel to the Maldives once the pandemic has been overcome.

LUX* Resorts & Hotels Shows Appreciation to Healthcare Professionals in Maldives with Complimentary Stay

In appreciation of the Maldivian medical professionals’ selfless dedication in fighting on the frontline during this challenging time, LUX* Resorts & Hotels in the Maldives shows their gratitude to the local healthcare workers by giving a complimentary two-night stay on full board at either LUX* South Ari Atoll Resort & Villas or LUX* North Malé Atoll Resort & Villas, Maldives.

The public can pay tribute to a healthcare professional who had touched their life during this unprecedented crisis by sharing their stories of appreciation on their own Facebook profile, along with the hashtags #CollectivelyWeCare and #CollectivelyWeCareLSAA or #CollectivelyWeCareLNMA, including a picture of the medical worker and tagging the resort they wish to win a stay in for their nominee.

The post with the most likes will enable the nominated healthcare worker to redeem his or her stay for two adults on full board basis including domestic transfers, as soon as accessibility is re-established to the respective resorts. This campaign will end on 3 June 2020.

Additionally, LUX* Resorts & Hotels will honour these two Healthcare Heroes by planting a coconut tree on World Environment Day (5 June) in their names to serve as permanent reminders of their service rendered during this unprecedented time.

No gesture is enough to repay their selfless acts of service, however, we wish to do our bit to provide them with a well-deserved holiday so they can recuperate and rest,” said John Rogers, General Manager of LUX* North Malé Atoll Resort & Villas.

Centara Hotels & Resorts launches ‘Help the Heroes’ campaign with donations to support healthcare workers and communities in need

Bangkok, Thailand - Centara Hotels & Resorts, Thailand's leading hotel operator, has launched 'Help the Heroes', a campaign aimed at supporting those in need during COVID-19, with donations going to the Chaipattana COVID-19 Aid Fund (and other pandemics) and Thai Red Cross Society.

'Help the Heroes' is an initiative designed to directly benefit health workers and vulnerable communities impacted by COVID-19. When a consumer buys a Centara cash voucher for a future escape, Centara will add a further 50% value to the purchase. Half will go to the buyer, with the value of the voucher being increased by 25% to help them get more out of their next adventure, when it is safe to travel again. And the other half will be made as a donation to those in need, with the customer able to choose which of the two charities Centara donates to.

Both selected charities support the fight against COVID-19. The Chaipattana COVID-19 Aid Fund (and other pandemics) provides support for under-resourced hospitals with items such as personal protective equipment and other essential medical supplies. The Red Cross Society provides medical supplies to hospitals and masks to the most vulnerable people.

To help Thailand's heroes, people can visit the company's website and buy Centara cash vouchers. Valid from now until 31 October 2021 and with a value starting at THB1,000, the vouchers can be redeemed for hotel stays or spending in the hotel whilst staying at any Centara Hotels & Resorts' properties in Thailand and overseas.

The company is also providing complimentary hotel accommodation and meals to healthcare workers while flagship property

Has hosted doctors, nurses and other healthcare staff from the Police Hospital since 1st April 2020. The company is also poised to launch a social media campaign to thank the healthcare heroes from Thailand and around the world.

Centara Hotels & Resorts supports social distancing and the Thai government and global initiatives to stay at home. The company also recently introduced a high-quality delivery service to take food to people's homes during the crisis.

In addition, thermal scanners check the temperature of guests and visitors; those with high fever or other symptoms may undergo additional screening. When checking in, all hotel guests are also asked to fill out a questionnaire enquiring about their prior trips.

Should Hotels Consider Resuming Google Ads and Other Search Campaigns? - PhocusWire

After the brutal shock to the travel industry due to the coronavirus crisis, the vast majority of hotels stopped or questioned all their investments in online marketing, mainly Google Ads and metasearch.

This decision made a lot of sense given the severity and exceptional circumstances of the moment.

Investment fell 80% in the second half of March, compared to the first half, and 90% when compared to the same period in 2019 - figures that correspond with those in a Cleveland Research report.

They illustrate the huge concern that hotels face and new variables to consider that did not exist before:

• Cash flow. In the current situation, one of the objectives of any company, including hotels, is maintaining the highest possible amount of cash. The vast majority of investments in online marketing are paid in advance and that is a problem now.

• Uncertainty. Most hotels have no idea yet when they can reopen. They have tentative dates that are pushed back as the days go by. It is impossible to forecast if the gradual reopening of hotels will start in June or September. Given this great uncertainty, how can we risk investing in a model such as CPC (cost per click) without a guarantee of conversion and that, above all, those reservations will not be cancelled?

• Profitability. Many hotels anticipated that their campaigns would not be profitable in this situation and, when facing this, the best thing is to pause it all.

Grand Nikko Tokyo Bay Maihama Hotel to Open May 1st 2020

Grand Nikko Tokyo Bay Maihama announce that it will open its doors on May 1st, 2020. Currently operating as the Tokyo Bay Maihama Hotel Club Resort, the hotel will be rebranded and operated by Okura Nikko Hotel Management Co., Ltd. from that date.

The Hotel will offer a Southern European atmosphere incorporating a striking pink exterior and also provide guests with a unique opportunity to refresh both their minds and bodies while enveloped in a refreshing resort breeze, inspired by the concept "The epitome of quality, where guests can experience ultimate comfort, unlock all their senses."

Opening Celebration Campaign

• 5% discount off the best available rate, with early check-in from 14:00

• Reservation period: March 2, 2020, to June 30, 2020

• Applicable period: May 1, 2020, to check-in July 16, 2020

• Room rates: from JPY 11,200 for 2 people, including tax and service charge (Standard room)

For One Harmony Members (members of Okura Nikko Hotels’ loyalty program)

• 10% discount off the best available rate, with early check-in from 14:00

• Reservation period: March 2, 2020, to July 16, 2020

• Applicable period: June 1, 2020, to check-in July 16, 2020

• Room rates: from JPY 10,600 for 2 people, including tax and service charge (Standard room)

*One Harmony loyalty points and benefits can be used from June 1, 2020

Overview

Location:

Maihama 1-7, Urayasu City, Chiba prefecture

Layout:

B1 floor to 12th floors

Facilities:

703 guest rooms, 11 banquet rooms, two wedding halls, and a chapel.

Access:

4 minutes walk from Bayside Station on the Disney Resort Line (connects to the JR Keiyo or Musashino Line at Maihama station)