W Hotels Unveils Architectural Icon in Australia’s Capital City With the Opening of W Sydney

W Hotels Unveils Architectural Icon in Australia’s Capital City With the Opening of W Sydney

W Hotels, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands, today announces the highly anticipated opening of W Sydney. Located in a dramatic curved structure rising over Darling Harbour, W Sydney is set to become a coveted destination for travelers and Sydneysiders alike, bringing new energy and a modern take on luxury to the city and harbour waterfront.

“W Sydney marks our W Hotels brand’s triumphant return to Sydney, a long-awaited addition to our robust portfolio in Australia, following our recent debuts in Melbourne and Brisbane,” said George Fleck, Vice President and Global Brand Leader of W Hotels. “W Sydney will cultivate a new cultural and social hub in the vibrant Darling Harbour precinct. It is the perfect canvas for a non-conformist approach to the luxury hospitality landscape with W’s bold and energetic ‘Whatever/Whenever’ service ethos, dynamic design, and immersive programming as we celebrate Sydney through a new lens.”

A Beacon of Bold Design

Located within The Ribbon and designed by acclaimed Australian architects, Hassell, W Sydney rises above the roadways to hug Darling Harbour. Its exceptional interiors are designed by London-based Bowler James Brindley, who conceived W Sydney through the authenticity of the city’s history, spirit, and lore; from the marine-inspired rooms and suites to the distinctive restaurant and bars. At the heart of the hotel’s design story is ‘the larrikin,’ a quintessentially Australian character whose strong spirit informs and inspires the hotel’s luxe yet unconventional interiors.

From the moment guests step past the W sign, inspired by the Australian flower Waratah, they are on a design-led journey. The copper-clad entry pays homage to subterranean Sydney and its disused railway tunnels, and an illuminated vertical promenade sweeps guests up into Living Room, a vivid blue space that reinvents the conventions of a traditional lobby by turning it into a social hub. Embracing a ‘Future Noir’ theme, Living Room is punctuated by an electric blue circular bar and nest-like seating that reference the Australian Bowerbird, a larrikin of the bird world. W Sydney’s 588 guestrooms, including 162 exceptional suites, draw inspiration from the hotel’s harbourside location and nearby beaches, exuding marine-chic in their nautical white and navy-blue palette and undulating walls that echo the sails of yachts in the marina below. Bathrooms are rendered in deep oceanic blue and walk-in wardrobes feature a burst of graphic, inflorescent red and pink Waratah flowers for a playful touch.

Cuisine Scene

Across all its spaces, W Sydney channels the boundless energy of the Harbour City and its culture of inclusivity with a tuned-in, curious attitude, amplified through always-on programming. Electrifying the city’s culinary and nightlife scenes, W Sydney brings four new dining and bar venues across three exciting levels. BTWN embraces its unique setting adjacent to the flyover, drawing on its urban surroundings and weaving the iconography of night food markets into its spaces. Leading the culinary adventures at BTWN is Head Chef Chris Dodd, an alumnus of Aria and Blue Door, whose menus hero the produce of New South Wales. Just as other restaurants in town are winding down, BTWN comes alive with 2AM: dessertbar, a late-night hotspot created in collaboration with Singaporean dessert guru Janice Wong. Living Room’s menus embrace the hotel’s location on the edge of Asiatown with a focus on Sake and Soju, as well as Asian small bites. 29/30 is a two-level bar with uninterrupted harbour views, the perfect place to celebrate Sydney. A beacon at the apex of Darling Harbour, the WET Deck (pool) level bar evokes an underwater world with coral-inspired lighting and is a great spot for casual tapas and cocktails. Meanwhile, Level 30 above takes things up a notch with elevated cocktails, a menu of vintage Champagnes by the glass, and the above-sea-level décor of a superyacht.

Up and Away

Switching the mood, AWAY Spa is an oasis of concrete calm designed to leave guests feeling rested and recharged in an idiosyncratic but nevertheless deeply restorative space. The five treatment rooms and connecting spaces are gently enclosed by the meditative, geometric art of Bradley Eastman (aka Beastman). In addition to unique circular pods for beauty treatments, the spa features a bar for those who like to socialize while they decompress. The hotel’s FIT Gym is complete with Technogym equipment, whereas WET Deck is a place to chill poolside with stellar views of Darling Harbour. The 30-metre open-air infinity pool showcases a giant jellyfish motif crafted from vivid glass mosaic tiles, a further nod to the hotel’s joyful eccentricity.

Business Pleasure

Whilst W Sydney is destined to be Sydney’s newest playground, it also means business. Located just steps from Sydney’s International Convention Centre, the hotel features 1300-square-meters of exceptional event space across eight versatile rooms. Set on level five, W Sydney’s 592-square-meter pillarless Great Room features floor-to-ceiling windows that afford extraordinary views of the city. The design connects to the lively Darling Harbour setting, with light fittings and a graphic carpet that explode in a creative tribute to Sydney’s famous fireworks.

“W Sydney reimagines luxury for a new era, creating a vibrant new scene for Sydneysiders and visitors to the city,” says Craig Seaward, General Manager of W Sydney. “It’s a complete departure from the city’s traditional hotels and this unique W spirit is something you feel at every touchpoint, from our eclectic venues to the cool blue rooms and high energy programming. I can’t think of a better location for our new W hotel than Sydney’s amazing harbour. We can’t wait to welcome guests again and again.”

Marriott News | Marriott Bonvoy Logs into the Metaverse with Debut of Travel-Inspired NFTs

Marriott Bonvoy Logs into the Metaverse with Debut of Travel-Inspired NFTs

Marriott Bonvoy, Marriott International’s award-winning travel program featuring 30 extraordinary hotel brands and endless experiences, has teamed up with up-and-coming digital artists – TXREK, JVY, and Erick Nicolay – to create three Non-Fungible Tokens (NFTs). Marriott Bonvoy will become one of the first hospitality brands to create its own NFTs and will unveil the digital art, inspired by the travel program’s recent global “Power of Travel” campaign, on Saturday, December 4 at Art Basel Miami Beach 2021.

“We are excited to bring our extraordinary portfolio of hotel brands and endless experiences into this growing platform,” said Brian Povinelli, Senior Vice President, Brand, Loyalty, and Portfolio Marketing, Marriott International. “We continuously seek opportunities to defy what is conventional and, with our entry in the digital goods space, we are further igniting the transformative power of travel in the virtual world, while supporting this growing community of incredibly talented artists.”

NFTs are one-of-a-kind digital collectibles that can be traded on the blockchain, often referred to as the “key” to the metaverse. The metaverse is a hypothesized iteration of the internet, supporting 3-D virtual environments through conventional personal computing. Each of the NFTs created for Marriott Bonvoy are an interpretation of travel from the artists’ own unique experiences, illustrating how travel has an unmistakable impact on the human spirit.

  • MΞMORIED, created by Tarek Mustapha a.k.a. TXREK (Tarek Em), uncovers the magic envisioned from new experiences. Each destination provides its own adventure, with each experience logged into a memory that adds to the previous one as if they are connected. The digital art incorporates Marriott Bonvoy’s path connector as a pathway to the magical journeys ahead and the peace of mind in staying at any of the approximately 7,900 properties within the Marriott Bonvoy portfolio.

  • The Emotional Journey, designed by Jared “Jay” Richardson (JVY), was inspired by the ability of environmental travel to evoke different emotions, whether seeking inspiration escaping reality, or fulfilling one’s curiosity to explore. The digital art travels between three environments, each expressing a different point of time – from the forest where one can feel lost and the utopia where everything is perfect to the futurism which conveys a postmodern reality.

  • THE EXPERIENTIAL IN BETWEEN, developed by Erick Nicolay, explores the duality between the curated elegance of indoor travel experiences and the awe-inspiring scenic exploration of outdoor traveling experiences, with Marriott Bonvoy as the final destination. The digital art merges his appreciation for interior design and love for external nature only made possible through 3D surrealistic depictions.

On Saturday, December 4 at 10:30 p.m., the NFTs will be unveiled at the FaZe Forever Powered by MoonPay event during Art Basel, the world’s premier art show for modern and contemporary art. A countdown clock will draw attendees to the reveal of the NFTCODE where three lucky individuals will each win one of the NFTs as well as 200,000 Marriott Bonvoy points.

Marriott Bonvoy’s global Power of Travel campaign executed several industry and company firsts including the first-to-market moment for a hospitality brand with TikTok, the first to employ Pinterest’s technology and real-time trends in an out-of-home placement, and more. Looking ahead to 2022, Marriott Bonvoy aims to continue building a presence within the metaverse and engage with consumers in an impactful and inventive way.

To explore more with Marriott Bonvoy, visit marriottbonvoy.com.

About Marriott Bonvoy®
Marriott Bonvoy, Marriott International’s award-winning travel program and marketplace, gives members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy’s portfolio of 30 extraordinary brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments, or through partners for luxurious products from Marriott Bonvoy Boutiques. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com. To download the Marriott app, go here. Travelers can also connect with Marriott Bonvoy on FacebookTwitter, and Instagram.

Marriott Bonvoy's Latest Global Promotion Offers Twice as Much

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Along with February’s arrival comes a new global promotion from Marriott Bonvoy making it easier and quicker for members to achieve elite status and redeem points for free nights at 7,500 participating hotels globally, gift cards and experiences. Members will receive double elite night credits and double points earned for stays of two nights or longer that occur between February 16 – April 27, 2021 at properties participating in Marriott Bonvoy. To take advantage, members must register here for the promotion before April 13, 2021.

Members can achieve higher elite status even quicker with this promotion when combined with the benefits of Marriott Bonvoy’s co-branded credit cards from American Express and JPMorgan Chase, which offer 15 Elite Night Credits annually. Terms apply. To learn more about the cards, please visit here.

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