Budget Quote - Nilisha Ghuliani, Vice President, Clarks Exotica Convention Resort and Spa

The Indian hospitality sector is anticipated to have a promising 2024 as the nation is witnessing a surge in domestic tourism: ranging from weekend getaways and sustainable wellness stays to Grand Weddings and spiritual journeys.

The domestic travel is flourishing and the industry is experiencing key innovative trends like redefining dining and accommodation for digital nomads, Robots, menu visualisation via VR, the rise of wellness and spiritual tourism which will be the talk of the year & ofcourse a consistent rise in RevPARs.

As part of the Hospitality Industry and the Brand Ambassador for Clarks Exotica Convention Resort & Spa, Bangalore - the Utmost & Prime Expectations from the honourable finance minister in the interim budget would be :-

Tax Rationalization is important : Will just give an example, a room night costing INR 10,000 falls under the 18% GST rate, while an off-season rate of INR 7,000 falls under the 12% GST rate.
A transformative reduction of GST from 18 percent to a globally competitive 12 percent is not only crucial for enhancing India's allure in
international tourism but will also greatly help in simplifying the Compliance processes. So we become globally competitive if this aspect is looked into. 


GST credit for hotel construction : The absence of GST credit for hotel construction poses a significant obstacle requiring urgent resolution to unlock the industry's vast potential

Approvals to be simplified for efficient Growth : The hotel industry faces a cumbersome and costly challenge due to the need for numerous licenses. Streamlining this process by implementing a single-window system for all approvals, coupled with a time-bound framework, will significantly boost efficiency and economic viability.
This simplification will foster swift progress and expansion in the hotel sector

Hospitality Industry should be incentivised in case they adopt Sustainable practices: Going Green is Expensive – The Government should support the Industry in this movement

Streamlining GST Registrations for Online Travel : Online travel agents in India are burdened by the requirement to obtain state-wise GST registrations, which involves establishing a physical presence in each state and incurs high administrative costs. Allowing OTAs to register in states through their central head office would alleviate these burdens, streamline operations, and enhance efficiency. This change is also necessary to ensure a level playing field with international competitors not subject to similar regulations.

Skill Development : Last but not the least some initiatives for skill development and trainings programmes should be available for Hospitality Employees to help Hotels/resorts enhance their Service Standards – some subsidies could be granted to Hoteliers who are ready to invest in associate training & development

1 st International Conference on Travel, Tourism, Hospitality ; Culture(ICTTHC)-2022 March 11 th – 12 th , 2022

Institute of Hotel Management Catering Technology and; Applied Nutrition, Ranchi, Jharkhand

has organized the 1 st International Conference on Travel, Tourism, Hospitality, and Culture-2022

(ICTTHC) on the theme of “Promotion and Advertising of Leisure Activity for Sustainability of

Hospitality(PALASH) on 11th and 12th March, 202. The conference was conducted on Hybrid

mode.

INAUGURATION

International Conference on Travel, Tourism, Hospitality, and Culture-2022 (ICTTHC) was

inaugurated with l lighting by Chief Guest Hon’ble Governor of Jharkhand, Shri Ramesh

Bais, Guest of Honor, Shri Rahul Sharma, IAS, Secretary, Department of Planning and

Development, Govt. of Jharkhand, Shri Rahul Kumar Sinha, IAS, Director, Tourism, Govt. of

Jharkhand, Dr. Bhupesh Kumar, Principal, President ICTTHC and; IHM Ranchi and Alok Aswal,

Convener ICTTHC and; HOD, IHM Ranchi on 11th and 12th March, 2022 at IHM Ranchi. The

Book of Abstracts was released during the inauguration ceremony.

Shri Ramesh Bais, Hon’ble Governor of Jharkhand appreciated the hard work and

dedication of IHM Ranchi, for organizing the International Conference. He said that for

promoting, advancing and disseminating the knowledge of hospitality and hotel administration

IHM has been instrumental in setting high standards of knowledge. Hospitality plays an

important role for our society and mankind. With the rapid development of tourism in India, its

importance is increasing more and more. The conference will lead to fruitful discussions,

produce constructive results and arrive at some concrete suggestions, which will help policymakers to further boost the growth of the tourism and hospitality sector in the country.

Shri Rahul Sharma said that Jharkhand is developing a lot in the field of Tourism, any

country and state is known only by Tourism and tourism play an important role as a brand.

IHM Ranchi is the newest of all the IHMs across the country, but it has evolved a lot in the last

three years of its establishment. The first batch of IHM Ranchi will pass this year and all the

students have already been placed in different establishments. He envisioned this conference as

a forum where hospitality and tourism experts and professionals will come together to share

practical knowledge and technology, debate openly on policies, which are best for individual

operators and the community.

Dr. Bhupesh Kumar in his speech said It gives me immense pleasure to welcome you all

to the International Conference on Travel, Tourism, Hospitality and; Culture -2022. The

The conference aims to bring Tourism and Hospitality Researchers together to deliberate on the

subjects related to Travel, Tourism, Hospitality, and Culture. It is an honor to host the event

that too in new normal. The state of Jharkhand is a land of bountiful opportunities and one of all

most potential tourism destinations for travelers across the globe. This gives academicians and

research scholars to find scope for research in varied field of Hospitality and Tourism in India. I

would like to thank all those who are associated with this Conference, especially our organizing

team and the supporting staff for their tireless efforts in making this Conference a grand

success.

A vote of thanks was given by Mr. Alok Aswal, Conference Convener and; organizing Secretary

ICTTHC 2022 at the end of the Inauguration ceremony.

Dr. Asad Mohisn, Associate Professor, University of Waikato, Hamilton, New Zealand, Prof.

Maharaj Vijay Reddy, Professor of Sustainable SME Growth, Birmingham City Business

School, Birmingham, United Kingdom, Prof. Ashish Dahiya, Professor, M.D University,

Rohtak, Haryana, Prof. Parikshat Singh Manhas, Professor, The Business School, University

of Jammu, Jammu and; Kashmir, Prof. Paramita Suklabadiya, IGNOU, New Delhi, Mr.

Nisheeth Srivastava, Principal, IHM Kolkata, Dr. Anand Kumar Singh, Principal, IHM

Bhopal, Madhya Pradesh, Ms. Sharada Ghosh, Principal, IHM Bhubaneswar, Mr. Argha

Chakravorty, Principal, IHM Gurdaspur, Dr. Urvashi Yashroy, Dirtor, Tuli College of Hotel

management, Nagpur, Maharashtra, Dr. Bharti Gupta, Assistant Professor, Central University

of Jammu, India and Dr. Aarti Meshram, Principal, GITHMand;CT, Nagpur, Maharashtra

attended the conference.

The Conference explored overall theme related to Hotel, Travel and Tourism industry during

the two days through deliberations on 04 Technical Session Track:

(1) New Normal and Trends

(2) Promotion and Marketing

(3) Sustainability and Environment

(4) Culinary and Cultural Tourism

There were about 40 papers submitted for the conference out of which 38 papers were presented

during the conference.

Day 1, March 11, 2022

The Keynote address by Dr. Asad Mohsin, Associate Professor, The University of Waikato,

Hamilton, New Zealand gave an insight on “The Ageing Challenge in International

Hospitality Management: An intercultural assessment”. He told the Ageing population in

developed countries poses challenges not only to healthcare systems but also for tourism,

hospitality and recreation services. Modern medical technology and improved conditions are

helping to live longer and work longer. The segment is referred with different names/titles such

as elderly, older, aging, aged, retired, senior, silver market, third age, mature market etc. In

contrast to the youth audience, ageing consumers are sensitive to the image and status of goods

paying attention to the real characteristics of goods and services.

The Keynote address by Prof. Maharaj Vijay Reddy, Professor, Birmingham City Business

School, Birmingham, United Kingdom on “Rebuilding Hospitality and; Tourism: How green is

the recovery”. During his keynote he discussed about the impact of Crises, Disasters on

tourism. The crisis is an opportunity to rethink tourism for the future. He told to recycle and

reduce waste, Increasing awareness among tourist, Efficient management and conservation of

forests and other natural resources. All we require is Sustainability awareness and capacity

building - Education and; training to stake holders, International, National and; local corporation,

Research initiatives.

Technical Session Track -1: New Normal and Trends

Session Chair: Mr. Nisheeth Srivastava, Principal, IHM Kolkata and

Mr. Pankaj Chatterjee, Associate Professor RKDF University Ranchi,

Jharkhand

Rita Mitra and; Sohini Basu Mukhopadhyay presented paper on “Prospects of Re-Skilling and

Upskilling Employees in Hospitality Industry” emphasized that it literally seems like the

entire world is changing more rapidly than ever before. Every day brings in new technology,

app, trend or method of working that makes the older version completely obsolete. All sorts of

company must be prepared for these challenges and changes. COVID 19 forced most employers

to make vital changes in how they move ahead to cope up with odds in their field and comply

with limitations forced by the pandemic.

Dr. Goldi Puri presented paper on “Success Factors of online courses offered by Tourism

and Hospitality Institutes” highlighted on E-learning has generated enormous excitement in

education all over the world. It offers the potential to provide learning to new audiences and

chance to fundamentally transform learning delivery and the competitive landscape (Poehlein,

1996). The rapid and massive expansion of the Internet as a potential course delivery platform,

combined with the increasing interest in lifelong learning and budget restrictions has created a

substantial incentive for universities to develop e-learning courses.

John Major presented paper on “Exploring Success Strategies of Indian Start-up’s

(Restaurant) With Global Foot-Print in Food and Beverage Industry” explained that the

main purpose of this research is to explore how Indian food and Beverage startups have matured

and how local and global connectivity is critical to startup success. It is said that for good ideas

and true innovation, one needs to have human interactions, thought exchanges and debate.

Anindita Bharadwaj and; Dr. Amit Kumar presented paper on “A Study on Guestand#39;s

Perception Towards Housekeeping Services in Luxury Hotels of India” emphasized on

Hotel building has been an important economic support in India. The success of a hotel depends

on its guests. Keeping customers pleased is one of a hotel’s most challenging tasks. Customer

satisfaction and service are the foundation of a long-term client relationship. In this research,

hotel personnel in luxury Hotel Category and guests were asked about customer satisfaction

concerns. The study focuses on customer happiness and service quality of housekeeping

services in hotels.

Dr. Suneel Kumar, Sanjeev Kumar and; Varinder Kumar presented paper on “New Normal

Tourism post COVID-19: Trends and Issues” emphasized on COVID-19 has had an effect

on each and every business throughout the world, and the tourism and; hospitality business has

been particularly severely damaged. Earlier to COVIF-19, tourism industry has risen to be one

of the most prominent industries across the globe.

Rahul Bharti presented paper on “Post Covid-19 Innovative Front Office Practices in the

hotels of Delhi- NCR” highlighted on Post Covid-19 hospitality sector needs to adopt

sustainable and innovative practices to recover from the setbacks due to the pandemic. In this

regard, a survey related to current Front Office practices has been conducted in more than ten

hotel properties in Delhi-NCR region. These practices are compared with those which were

prevalent during the pre-covid times.

Technical Session Track -2: Promotion and Marketing

Session Chair: Mr. Argha Chakraborty, Principal, IHM Gurdaspur and

Dr. Nishikant Kumar, BIT Meshra, Ranchi, Jharkhand

Trina Deka and; Dr. Sudhanshu Verma presented paper on “Social Media- An overhyped

tool for destination marketing, being used awfully towards sustainable tourism”

emphasized on Social media allows the people to post unscrupulous data about almost anything.

The data needs to be converted into information for the marketers to be used fruitfully. Since

the input and editing of data is not controlled hence conversion of this data into useful

information is very difficult. The main objective of this study is to examine the authenticity of

the information available on social media and to analyses how effectiveness of using social

media for marketing and promotion of a destination, through it.

Abhishek Chowdhury and; Chandrokala Biswas presented paper on “Tourism Marketing

Strategies for Lady Travelers: A Case Study On Tourism Marketing Strategies for Lady

Travelers and; Feedback from Hospitality Professionals in Mumbai” emphasized on as the

tourist market becomes global, identification of gender differences in tourist behaviors and the

ability to meet the gender specific need will be the key to successful differentiation of the

tourism product. Unfortunately, there is reluctance by many tourism writers and practitioners to

recognize gender specific differences and to fully incorporate gender issues into the design and

marketing of travel and tourism products.

Ratan Lal Sahu and; Seema Jain presented paper on “The Transformation of Tourism

Industry in Post Covid 19 Era and Its Impact On Travel and Tour Businesses” emphasized

on CVOID 19’s effects on the tourism industry and its transformative power for both

professional and researchers are the goal of this study which will help both groups better

manage COVID19 situations pertaining to the industry. This article provides an overview of the

COVID 19 tourism destinations effects and how they can be used in tourism research.

Dr Harshada Satghare and; Nishant Sutare presented paper on “Use of Social Networking

sites for Tourism Marketing: Current Scenario and; Future Prospects” emphasized that

nowadays Social Networking Sites has become an unavoidable component of marketing

strategies of every small and big travel organization. Moreover, new social media channels

are emerging and influencing the methods of tourism marketing now then. Hence the present

research has aimed to anise the present usage of social networking sites among the public and

private tourism stakeholders and their further plans related to the use of sites.

Neha Dubey presented paper on “Marketing strategies of airlines operating in India with its

impact on customer satisfaction” emphasized on the aviation industry plays a significant role

in contributing to the GDP through the travel and tourism sector in the Indian economy. The

civil aviation industry in India has emerged as one of the fastest growing industries in the

country. After China and the United States of America, India has become the third-largest

domestic aviation market in the world.

Pratim Chatterjee and; Debasish Batabyal presented paper on “Analyzing Reviews for Future

Marketing of Jyotirlings in India with Special Reference to Kashi Vishwanath Temple,

Varanasi, India” emphasized on Varanasi or Benaras is believed to have been one of the oldest

extant cities in the world, with Kashi Vishwamnanth as its spiritual identity and religious

salvation. India’s twelve Jyotirlings is also one of the oldest extant pilgrim-circuits of my

mythology, religion and history. The present article is based on reviews in Trip Advisor for all

these twelve Jyotirlings in India, and surprisingly the pride of this Jyotirling is found dwindling.

Rimjhim Neog presented paper on “Destination Designing, Marketing and Management:

Issues and consideration” emphasized on Tourist have always attracted to specific locations.

Destination designing and planning on the other hand is new phenomenon for tourism

industry. Previously travelers travelled to places of their choice (beaches, old cities,

pilgrimage tours, hill stations etc.) that had developed into tourist destination through time,

because of their unique traits, they are popular tourist destinations.

Sahil Sharma and; Dr. Jeet Dogra presented paper on “Inputs for effective marketing of

Hospitality in Ranchi” emphasized on the tourism and hospitality industry is full of

competition today, effective promotion and marketing of products and services play a key role

in the overall success of nay business. In this study, the researchers identify key experiential

dimensions of hospitality services in Ranchi.

Harjot Kaur, Shaina Arora, and; Jyoti Sharma presented paper on “Social Media Marketing:

A Paradigm shift in tourism marketing with the advent of social media” emphasized on

Social media has altered every part of our existence, including our consumption habits. These

advancements have had a tremendous impact on organizations, primarily by enabling new

marketing methods. The paper summarizes recent debates about the future of marketing and

how businesses market to their customers using different social media platforms.

Day 2, March 12, 2022

The second day of conference started with welcoming of guests by Dr. Bhupesh Kumar, Principal,

IHM Ranchi. The Chief Guest for Day 2 was Mr. L. K. Ganguli, Director(Aand;F), National

Council for Hotel management, Noida.

Mr. L. K. Ganguli in his speech informed about the fast growing travel and tourism industry.

Tourism has experienced continued growth and expanding ‎diversification to become one of the

fastest-growing economic sectors in the country. ‎Tourism is closely linked to development and

involves a growing number ‎of new destinations. These dynamics have turned tourism into a key

driver for socio-‎economic progress. He appreciated IHM Ranchi for conducting an international

conference. ‎

Key note Address by Prof. Manohar Sajnani, Director Amity Institute of Travel and Tourism

at Amity University Uttar Pradesh, Noida, India on “Sustainable Community Development”.

In his keynote he told Sustainable Community Development may be defined as

environmentally, socially and economically benefits people without disturbing the ecosystem.

Today population of world has increased significantly which cause degradation of environment

due to massive use of natural resources. Hence it has become essential to make every

community economically and prosperously sustained. Further as the population increases there

will also be increase in the use of bare essential of live needs as food, water and; shelter etc. when

a community becomes sustainable it generate not only profit economically, but also provides

social equality and friendly environment. He said happiness is the key of tourism.

Keynote Address by Prof. Ashish Dahiya, professor, Hotel and; Tourism Management. M.D,

University, Rohtak, Haryana on “Understanding life skills and making our life blissful with

their application in everyday life”. He told that leisure is the way to live. Life skills is a term

open to wide interpretation, it is used to describe a set of basic skills acquired through learning

and direct life experience that enable individuals and groups to effectively handle issues and

problems commonly encountered in daily life. He said behavioral changes through life skills:

Happiness, Knowledge, Motivation, Acceptance, Good habits, Lifestyle.

Keynote Address by Prof. Parikshat Singh Manhas, Director, School of Hospitality and;

Tourism Management (SHTM), Professor, The Business School (TBS), University of Jammu,

Jammu and; Kashmir on “Quality Enhancement in Tourism and; Hospitality Industry”. The

COVID-19 pandemic has seriously affected the political and economic development pattern in the

world. It has deeply changed the hospitality industry and human resource service mode of hospitality.

The livelihood of a lot of people depends on tourism and; the hospitality industry. Once the recovery process has

started we have to address all globally how to build up a better blueprint. Trust is a very important factor

to create sustainable tourism all over the world.

Technical Session Track -3: Sustainability and Environment

Session Chair: Dr. Anand Kumar Singh, Principal, IHM, Bhopal, Madhya and

Dr. Sonia Sharma, Associate Professor, IGNOU, New Delhi

Dr. Supriya Sikari presented paper on “Community Sustainability and Community

Development Through Tourism Practices: An empirical study on ‘Natungram Craft-

Village” considered to be the largest and fastest growing industry, tourism causes in building

and reviving country’s economy by earning foreign exchange, generating employment and

boosting indigenous business opportunities. Tourism also contributes in Socio-cultural

development by understanding, participating, practicing and respecting each other’s culture

both by tourist and host community.

Anup.S.Patwal and; Dr. Jagdeep Khanna presented a paper on “Starting Homestay Business

Post Covid-19: A Social Entrepreneurial Approach” emphasized on the primary goal of

this research is to use social entrepreneurship to make the homestay business more

competitive after the coronavirus(COVID-19) pandemic. The data is acquired from

government organizations, ministries, and commercial travel businesses participating in the

domestic travel and tourism sector.

Gagandeep Soni, Dr. Sarah Hussain and; Saima Kareem presented paper on “The Impact of

Environment-Friendly Practices On Customer Satisfaction in Hotels: A Review of

Literature” emphasized on The study’s goal is to examine at diverse environment friendly

measures employed by the hospitality sector and analyze their influence on customer

satisfaction. From 2000 to 2020, 31 publications with keywords like “environmental friendly,”

“customer satisfaction,” “customer loyalty,” and “sustainability” were downloaded from major

online research databases such as Google Scholar, Science Direct, Research Gate, and Emerald

Insights.

Neha Kumari and; Dr. Nidhi Nayna presented paper on “Women Career Elevation in

Hospitality Industry: An Overview” elaborate that nowadays, women hold incredibly unique

status in a society, they played various roles in their institutions such as family, political or other

social groups. Moreover, in today’s Indian industry women are gaining more power and

positions as compared to past.

Ravi Kumar and; Dr. Bhupesh Kumar presented paper on “Tribal Tourism Planning and

Development in Jharkhand: An Application of Four Hs of Indigenous Tourism”

emphasized on the state of Jharkhand “Nature’s hidden Jewel”, come into existence on 15 th

November 2000 is the land of Bhagwan Birsa Munda. The state is blessed with rich natural

mineral resources, diverse flora and fauna and has enormous tourism potential with Tribal

Tourism, Religious Tourism, Heritage Tourism, Mining Tourism, Eco Tourism, Adventure

Tourism. There are as many as 32 tribes in the state of Jharkhand, each tribe have a unique

culture, custom, tradition and heritage.

Rohan Joglekar and; Tanya Singh presented paper on “To study the significance of Sustainable

Tourism in India” emphasized on Tourism industry is considered as one of the fastest growing

industry in the world. It is an important source of foreign exchange as well. Tourism sector is

extremely sensitive industry which affected by various environmental factors and incorporates

distinct features of information of the society not only of one country but across the world.

Banani Mondal and; Suman Ghosh presented paper on “A Study on Green Hotel Practices and

Achievement of Sustainable Development Goals” emphasized on Hospitality and Tourism

of India has emerged as one of the key service sectors in the context of the country’s economy

and have led the way for development. The present day scenario of the hotel industry has

changes with the shift of focus of the global traveler from high rise hotel buildings in cities to

places that are close to nature and have a peaceful natural environment which does not damage

the natural ecosystem and ecology around.

Suchismita Roy Indra and; Ishika Karia presented paper on “A study on new practices

adopted by Hotels in Housekeeping Department in 5 star hotels in Mumbai post Covid 19”

emphasized on the hotel is a unique place for people to interact, get together and exchange

ideas. Hotel employees are employees who work side by side to provide guests with the best

possible experience. Housekeeping departments are often overlooked, but their work affects all

departments of the hotel. Over time, the housekeeping sector has changed significantly with

new practices following the Covid-19 pandemic.

Vimal Kumar, Surbhi and; Bhavesh Gupta presented paper on “A Study of New Challenges in

learning for students pursuing hospitality programs and new demands of Employers in

hospitality sector in District Faridabad, Haryana” emphasized on we have seen a surge in

the universities and stand-alone institutions offering long term and short term hospitality a

programs and modules in the preceding years to support varying human resource demands in

the hospitality and tourism sectors. The purpose of the study to find out and address the new

challenges encountered by the hotel management students in online learning and the new norms

applicable in Industrial Training and; placement of Hospitality students in the post-pandemic

times.

Arvind Sonkamble and; Pallavi Yedgaonkar presented paper on “To Study the Role of

Hospitality in Health Sector” emphasized on Health plays vital roles in today’s lifestyle,

people are travelling for many purposes tend to have food outside. Youth like to try different

cuisine which is one of the major causes of effecting health negatively. Hotels, restaurants and

other hospitality sectors plays important role in serving hygienic food in clean ambiance.

Abinash Dash and; Sambit Suman presented paper on “Bibliometric Analysis of Central

Finance Assistance (Cfa) Seminars by Ministry of Tourism from 2017 -2020” emphasized

on Research performance is an important part of academic pedagogy system. Continuous

research activities show continuous expansion in capacity building of academic as well as

an academic milieu. The Ministry of Tourism provides financial Assistance (CFA) to establish and

upgrade the Institute of Hotel Management Catering Technology and; Applied Nutrition(IHMs)

and the National Council of Hotel Management in the country.

Madhuri Deshbhratar and; Suchismita Roy Indra presented paper on A Study On Changing

Trends in Housekeeping Department of Five Star Hotels in Mumbai Post Covid- 19

emphasized on this pandemic no other department than the Housekeeping department has

evolved so rapidly. As we all know the hospitality industry is a dynamic industry and the

The housekeeping department plays a vital role in keeping the hotel clean and safe.

Technical Session Track -4: Culinary and Cultural Tourism

Session Chair: Dr. Urvashi Yashroy, Director, Tuli College of Hotel Management, Nagpur,

Maharashtra

Dr. Aarti Meshram, Principal, Government Institute of Hotel Management and;

Catering Technology, Nagpur

Dr. Amit Kumar, CT University, Punjab

Srijani Chatterjee and; Vikram Singh presented a paper on “Prospect for Development of

Sualkuchi is a Destination for Cultural Tourism: Perceptions of Local People and Tourists

in Assam” emphasized on Sualkchi is a weaver’s village in Assam, having immense potential

as a center for culture and heritage. This village is home to around 17000 handlooms, and the

weavers here consider this an heirloom passed on from generation to generation. The people of

this area also suffered hugely due to the pandemic and these flag bearers of heritage and

traditions are surviving on the bare necessities.

Siddhartha Dey, Nomita Dey, and; Harveer Singh presented a paper on “Sustainable Food

Consumption: An Overview of Contemporary Preserve Food Items” emphasized on

Sustainable tourism has become a progressively popular field of research since the late 1980s.

However, the sustainable tourism debate is patchy, disjointed and often flawed with false

assumptions and arguments. This paper is a brief critique of some of the weaknesses in the

sustainable tourism literature.

Manish Semwal and; Anup S Patwal presented a paper on “A Systematic Literature Review on

Local Food Tourism and Regional Development in Uttrakhand” emphasized the use of

food as a distinctive feature of locations, as well as its ability to influence visitors’ travel

decisions, is a contentious issue in academics. Various nations utilize different phases to refer to

Tourism and Food. Food tourism, gastronomic, and food tourism are all interchangeable terms.

Rishabh Kumar, Deepanshu Khurana, Akhil Chawla, and; Dr. Suneel Kumar presented

a paper on “A Critical Investigation into the Emergence and Rise of the Cloud Kitchen”

expressed the major objective of this is study is to see the emergence of cloud kitchens. In the

A modern era where the generation wants everything on the mobile; the Cloud kitchen to get more

popular. Cloud Kitchens are an increasingly vivid model that a lot of new generation

entrepreneurs can move into in recent times.

Deepti Yadav and; Dr.Gaurav Bathla presented a paper on “A study on the factors affecting

the change in food lifestyle of the consumers during COVID-19: a special reference towards

convenience food” emphasized on the purpose of this research is to study the change in the

consumption pattern of food during the covid-19 pandemic in India. The study focused on the

convenience food-related lifestyle and behavior of the consumers changed due to pandemic

Objectives were fulfilled by collecting information from questionnaires through a google form.

Dr. Dhanraj Kalgi, Ashwini Talaulikar, and; Yogendra Tanwar presented a paper on “The study

of advancement in the Tourism and Hospitality industry during Post Covid-19 pandemic”

emphasize on Post Covid-19 pandemic has brought a new revolution in tourism and hospitality.

The new normal put into practice by the government had challenged the tourism and hospitality

industry to evolve new service processes for their revival and survival. Emerging technology

turned to be a boon to this industry as it aided in virtual reality tours, the Internet of thighs, voice

search and contactless payments to provide and maintain the quality of service and customer

satisfaction.

Apurba Chakraborty and; Dr. Santosh Kumar Upadhyay presented a paper on “How the

COVID 19 Pandemic, Effects on Tourism and; Hospitality Industry, of Dooars Region: An

Overview” emphasized on Hospitality and; Tourism industry in Dooars has been the main contributor

to the revenue of income by increasing the GDP Growth of North Bengal. Tourism Industry of

Dooars not only employs workers in cities but also provides an earning base for the rural

population.

Baljit Singh Kalsi presented a paper on “Culinary Tourism- An Upcoming Opportunity for

Tourism Industry in Jharkhand”.

Dr. Dhanraj Kalgi, Ashwini Talaulikar, and; Asmita Patil presented a paper on “To study the

significance of relationship marketing for improving customer loyalty in hospitality and

tourism industry” expressed the relationship marketing is a type of marketing originated from

direct response marketing campaigns which accentuates not only on retention of customers but

also on satisfaction comparatively than sales dealings. Relationship marketing inspires the

establishments of hospitality and tourism to cultivate relationships with guests, suppliers, peers

and partners, to uphold their reliability to the trade.

The conference concluded with a Valedictory Ceremony and Workshop delivered by Dr. Bharti

Gupta, Assistant Professor, Department of Tourism and; Travel Management, Central University

of Jammu, Jammu and; Kashmir on the topic “How to Write and; Publish Research Paper for

International Journals” emphasized to know about what to keep in mind before writing a paper,

things related to writing for Avoiding Desk Reject, how to pick your target journal, understanding the

meaning of Bibliometric and methods, to understand the meaning of citation, citation index and about the

measures that emerge from citation analysis and to know about the Peer Review Process, 4Ps of

Publishing, Publication ethics, Open Access Journals, UGC-CARE, useful software, and SCI-HUB.

The concluding vote of thanks was given by Dr. Bhupesh Kumar, Principal, IHM Ranchi and;

President of ICTTHC 2022 who acknowledged the efforts of all the Researchers and Presenters

for their excellent cooperation and contribution to the Tourism and Hospitality field.

 

 

Varanasi chef association organised Kashi Ka chef Competition

VCA 4.jpeg

Varanasi chef Association formed on  5 th Jan 2020  on demand of regional chef  and nomited chef ravikant as president .

during the short span of 1 yr different program were arranged by VCA such as press conference , many chefs were helped during pandemic,Many monetary as well as in kind to those who lost their job during pandemic.  Tree plantation on 24 dec near the chaubepur highway in varanasi.

Recently VCA conducted its first chef competition called  Kashi ka chef season 1

This was held in Guru karshini Institute of hotel management  popularly known as GKIHM in mirzapur surrounded by carpe river & mountains. chef from Gujarat Chef association also took participate. Delhi based kitchen equipment company Bhagwati udyog were the main sponsors.

comfort inn hotel general manager, landmark executive  chef were the Mentor for the competion.

Overall VCA end the year with a bang.



Are you looking for amazing customer service people? Hospitality Professionals are the best!

We at hospemag.me obviously love hospitality professionals. We think the world of them.

We are also aware of the situation we all find ourselves in. We firmly believe that hospitality professionals are can work in any industry. If you have customers, you can hire hospitality people!

Here are our top 10 reasons:

  1. Customer Facing. They deal with real people all the time. The number of interactions that a front line associate has with people is staggering. They learn about courtesy, safety, care at a very early stage in their career.



  2. Moments Of Wow. Ever stayed at a hotel? The simple process of check-in can have up to 42 moments of wow! Each of these micro-moments is practiced, over and over again, and yet, it is made unique to each guest.

  3. Physical Labour. We are not afraid of work. Put us in long shifts, arduous activities, physically demanding jobs and we will thrive.

  4. Team Work. Each hospitality professional knows that she cannot make it happen on her own. We believe in our team and we applaud them every day. The dish you eat is a team effort.



  5. Eye For Detail. A checklist for a room inspection may have over 300 points! No detail is too small. We believe God is in the details.



  6. Discipline. Hotels do it 24/7. Restaurants, catering services, do it every day. When the world celebrates, we serve.



  7. Grooming. Always. Do all that work, looking good. Presentable, personable, welcoming.



  8. Knowledge. Masters of the trade, and then masters of skill too. The sheer breadth of skill involved in putting together a singular event, tells you the skill and the knowledge that one needs to be to perform such miracles.

  9. Processes. Everything is mapped. Everything is photographed, videographed, scripted, and measured. Standards are set for each activity. And within those processes, we leave room for the magic to happen. We created a process to surprise you.



  10. Smile. And we do it all with a smile! Day in, day out, every hour, every interaction with a guest.

You should hire hospitality professionals.

If you would like to, we are offering every company out there to create a free page with us and have people apply to you.

If you would like to browse profiles, we are creating those as well.

write to us at editor@hospemag.me and find your superstar in the million or so hospitality professionals are maybe out of a job.



We thought of this because Hilton set up a whole effort to help their people. We want to do it for everyone!

Screenshot 2020-05-21 21.36.33.png