Fuelling the Growth and Demand of Exports and Imports in India: The Rise of the Dry Fruits Market

The Indian dry fruit industry has experienced remarkable growth and transformation in recent decades. Once considered only appropriate for festivals such as Diwali or Holi treats, dry fruits have now become ubiquitous household necessities due to changing eating habits, and online shopping trends.

India has rapidly increased its prominence in the world's dry fruit market as it experiences both strong import demand and rising export potential, signalling a shift in its food industry. Modern, health-conscious diets are reshaping traditional favourites, with an exceptional compound annual growth rate (CAGR) of 6.55% anticipated between 2023 and 2028. Dry fruits have quickly become an indispensable staple in India's packaged food market, particularly in metropolitan regions where consumers prioritise health and fitness. The abundance of essential vitamins, minerals, and fats in dry fruit, which promote heart health, digestion, and immunity—three areas that Indian consumers rank highest on their priority lists—particularly draws India's growing middle class, eager to invest in high-quality foods that contain vital nutrition.

Ayurvedic traditions have long revered these ancient superfoods for their therapeutic powers, cherishing them for more than just their flavour. Ayurveda regards almonds as beneficial to brain health and focus. Simultaneously, figs and dates are considered essential for maintaining digestive harmony. This wisdom is consistent with present scientific understanding, bridging the gap between Indian traditions and current nutritional findings. Incorporating dry fruits into regular meals, whether as sweets, garnishes, or snacks, has become a popular choice among Indian families. Indian celebrations and ceremonies, which frequently revolve around exchanging sweets and delicacies, highlight the cultural significance of dry fruits. 

From kheer decorated with almonds and cashews during Diwali to gujiya packed with dry fruits on Holi, these small nutritious powerhouses occupy a respected place in the heart of Indian festivals. 

To meet this expanding demand, India imports a variety of quality dry fruits, including almonds, mostly from the United States and pistachios from Iran. The quality of these imports is consistent with Indian customer tastes, who are increasingly seeking different alternatives such as cranberries, blueberries, and even macadamia nuts. Consequently, the Indian market has grown into a thriving hub for both domestic and foreign dry fruits, with customers enjoying a diverse selection that now includes organic and premium kinds. At the same time, Indian entrepreneurs jumped on the opportunity, launching businesses that create high-quality, locally produced dry fruits.

India is also becoming a cashew exporter, with a particular emphasis on North America, Europe, and Southeast Asia. Government policies, particularly in regions like Tamil Nadu and Kerala, encourage cashew cultivation and processing, leading to the creation of rural employment opportunities and economic growth. This initiative aligns with India's overarching economic objectives of expanding foreign exchange reserves and fostering rural economies while emphasising the preserved fruit sector's capacity to augment the nation's fundamental resources.

The demands of urban life are also contributing to the appeal of dry fruits as handy, healthful snacks. Busy lifestyles demand quick, nutritious solutions that keep up with the rapid pace, and dry fruits make an excellent solution. Packed full of fiber, antioxidants, and proteins, they deliver continuous energy and make great on-the-go snacks. With awareness growing surrounding the COVID-19 pandemic and its importance for immunity heightened further, dry fruit like almonds, walnuts, and figs has never been more in demand as healthy snacks or to add nutritional content to smoothies, baked goods, or traditional Indian dishes such as pulao or halwa!

E-commerce platforms have played a crucial role in the substantial transformation of consumer eating habits. Rapid delivery services have made it useful to purchase dry fruits at the convenience of one's residence in bustling urban centres. Small and medium-sized enterprises are prospering by capitalising on this trend and providing distinctive products, including organic and artisanal ones, to satisfy the increasing demand for high-quality alternatives.

India's dry fruit industry faces some challenges, especially with high import tariffs that drive up prices for consumers and make it harder to find quality imports at a reasonable cost. Food safety issues, such as pesticide residues, have also caused customers to be more picky about food quality. To address these challenges, the Indian government is implementing tougher quality requirements and encouraging local production to lessen reliance on imports. The Indian government is also implementing packaging and storage innovations to improve the shelf life of dry fruits and ensure uniform quality across areas.

The future of India's dry fruit sector is bright, entrenched in heritage while meeting the needs of a new generation. Indian companies, backed by local farmers and driven by global health trends, are changing the sector into a paradigm for resilience and development. More Indian households are incorporating dry fruits into their diets, positioning the industry for long-term growth that blends historic cultural customs with modern health-conscious living. To sum up, this transformation marks not just a change in India's culinary scene but also a fusion of the past and future—where tradition meets innovation, giving health, joy, and prosperity to millions across the country.

Authored By 
Yash Gawdi, Treasurer NDFC(I).

Indian Snacking Reimagined: Discovering Emerging Trends and Consumer Preference 

As they say, there are those who live to eat and those who eat to live. Irrespective of this, for us Indians, snacking has been an activity that culminates in satiating both body and mind. On top of that, with India being the land of rich culinary heritage, the Indian snack industry has undergone several significant modifications over the years to adapt to changing eating habits. 

In recent times, India’s snack consumption patterns have witnessed a considerable change in terms of social, cultural, and economic dynamics. The consumers’ relationship with their snacks has become deeper and more meaningful. New trends and ways are shaping this dynamic market as customers continue to look for convenience and variety in their snacking options. Keeping this in mind, let us further explore the key trends in the market and changing consumer patterns. 

New Trends Shaping the Indian Snacks Market 

The Indian snack market is critical to the country’s culinary market, encompassing diverse flavours, ingredients, and textures. According to statistics released by the IMARC Group, the delectable India snacks market size achieved INR 42,694.9 crore in 2023. Looking ahead, the market is estimated to reach INR 95,521.8 crore by 2032, showing a growth rate of 9.08% during 2024-2032. However, with the changing consumer lifestyle and urbanisation, the industry is undergoing metamorphosis. With that, the evolving snacking culture and emerging trends are poised to revamp the nuances of this savoury ecosystem. 

 Increasing Demand for Premium Snacks 

From artisanal baked goods to exotic chip flavours, the Indian snack market is witnessing a considerable shift. In recent times, consumers are opting for premium products. This trend has stirred the innovation for high-quality and gourmet snacks containing top-notch ingredients and premium packaging. For instance, many snacking brands have introduced their premium and gourmet range, including ice creams and well-known snack brands. Other examples include ready-to-eat gourmet meals and foreign-packaged snack items such as ramen, sushi, etc. The newfound exposure to international flavours is the catalyst responsible for this change. 

Flavour Fusion 

In the evolving dynamics of the Indian snack market, an interesting trend is rising: the fusion of traditional flavours with international ingredients. With this, the manufacturers are experimenting with exotic ingredients from all around the world with the hopes of turning them into a beloved local snack item. As a result, the existing market is plagued with an abundance of delightful novelty snacks. For instance, there are plenty of brands that sell snacks infused with international flavours such as salsa, American cheese, and Manchurian. Barbeque chips, Chilli Momos, Gulab Jamun cheesecake, etc, are some examples of fusion-flavoured food items available in the market.

E-commerce and Direct-to-Consumer (D2C)

The introduction of e-commerce, quick commerce, and direct-to-consumer models is revolutionising the Indian snack market environment furthermore. According to the India Brand Equity Foundation, the Gross Merchandise Value (GMV) of e-commerce has reached INR 6,000 crore, increasing at an annual growth of 22%. On the other hand, the quick commerce sector currently stands at a value of INR 3369 crore, growing at a CAGR of 24.33%. This massive boost is due to the fact that e-commerce platforms allow brands to improve their visibility and provide consumers with a smooth online shopping experience. On the contrary, D2C models offer brands an opportunity to connect with their consumers and accumulate valuable feedback.  

Building a Snacking Narrative 

Modern consumers look for more than just a product. They look for a story behind their food products. While keeping this in mind, the brands that display the origin of their ingredients, the artistry in their product making, and their dedication to social responsibility are captivating consumers’ attention. For example, a ketchup company has used this approach in their marketing strategy. With this, they have built a narrative of how they procure fresh tomatoes from farmers to make their products.

A Preference for Savoury Snacks 

According to a recent survey conducted by Farmley, 68% of consumers prefer savoury snacks to sweet snacks, 44% seek spicy flavours such as peri-peri, and 38% have a preference for classics like black pepper. According to researchers, black pepper holds significant value in the eyes of consumers as it provides a source of warmth and has a specific nostalgic charm associated with it. It is made for the people who seek comfort and tradition in their food products.

Market Diversification

The post-pandemic era has led to changes in every possible aspect of our lives, including eating habits. With this, products such as flavoured makhane, ragi, or oats-based products, and innovative flavours of popcorns have made their indelible mark in the industry. Products such as Desi Veggie Noodles, Masala-flavoured oats, and Ragi Bites Choco sticks are currently trending in the market.

What’s Next for the Snacking Sector? 

The transforming ecosystem of snacking in India depicts an interplay of evolving consumer patterns and advancements in technology. As traditional Indian snacks make room for more innovative creations, manufacturers are coming up with more personalised and regional snacking specialties to cater to diverse tastes. As a result, this revolution offers promising prospects for both customers seeking new culinary experiences and the snack industry to meet changing demands. 

Article Writtedn By Mr. Rajesh Garg, Managing Director, Priniti Foods

Sonny's BBQ Introduces Mobile App with Exclusive App-Based Rewards Program

Sonny's BBQ Introduces Mobile App with Exclusive App-Based Rewards Program

Sonny's BBQ, the mission-driven BBQ restaurant known for quality BBQ and spreading kindness in the communities they serve, has recently launched their mobile app and a new, app-exclusive rewards program as a part of their larger brand commitment to meeting the changing needs and priorities of their guests in today's unique economic environment, offering deals while maintaining portion size, guest experience and product quality.

"We're proud to offer guests new and convenient ways to get value from our Pitmaster-crafted BBQ menu," said Peter Frey, chief brand officer at Sonny's BBQ. "Our guests turn to us to make life easier, to savor each small moment and celebrate big occasions, and it's our focus to meet them where they are - their phones, computers and their dining tables. That means continuously evolving how we connect – not only by providing unprecedented value in today's budget-conscious world, but also by offering digital solutions that will continue to meet our guests' needs in this mobile era."

To build their mobile app, Sonny's BBQ partnered with Thanx, whose industry-leading technology is paving the way for guest engagement and loyalty solutions. The BBQ brand's mobile app performance numbers indicate a desire from guests for additional convenient ways to engage with the brand that work with their lifestyle. Since its initial release in June, the mobile app has seen over 57,000 downloads and over 160,000 digital orders. With a notable 83 percent app cart conversion rate, over 20 percent higher than the brand's current web conversion rate, as well as a 29 percent conversion rate from email subscribers, it remains evident that meeting consumers' increasing desire for seamless mobile ordering experiences is crucial.

"Bringing this mobile app and loyalty program to life has introduced yet another avenue to meet our guests where they are," said Katie Love, director of brand management at Sonny's BBQ. "We've put our digital transformation to the test in recent years by introducing new data-driven marketing initiatives, a new website with a streamlined user experience and a variety of guest-centric pick-up and ordering solutions, all while keeping that in-person connection and spirit at the heart of the guest experience to ensure customer satisfaction."

Guests who sign up for the brand's updated loyalty rewards program can earn 10 points for every dollar spent and will receive $5 off an entree in their first app order upon sign-up. Points can be redeemed for unique offers as they accumulate, such as a free order of BBQ Pork Egg Rolls or a Pick 2 Combo, giving guests the flexibility to choose the rewards that best suit their tastes. Users earn points with every order.

Badra Coffee Enters D2C Segment with four thoughtfully curated coffee blends

Bangalore, August 2024: Founded in 1943, Badra Coffee,  an 81-year-old legacy brand, renowned for its unwavering quality in the coffee business, is thrilled to announce its arrival in the D2C segment. With the rise of coffee culture, the brand launched four new blends, now being offered to customers through their e-commerce platform. "We invite you to try our blends for an exceptional coffee experience, if you want to truly savor your coffee, rather than just drink it out of routine," says Jacob Mammen, Managing Director of Badra Estates

Badra Coffee, which has been exporting to 10 countries, including Japan, the US, South Korea, Germany, and Norway, for over two decades, will now be available in the Indian retail market. The brand's expansion into the D2C space allows them to bring the authentic coffee experience from the Bababudangiri hills of Chikmagalur - the birthplace of Indian Coffee, Karnataka, directly to Indian consumers.

Badra Coffee’s new blends cater to a diverse range of palates and preferences. From the delicate and aromatic Temple Mountain to the rich and robust Kaapi Nirvana, the fruity essence of Misty Heights to the traditional South Indian Filter Coffee-inspired Dakshin Fusion, each cup is a journey through the nuanced flavors of Chikmagalur’s finest beans.


Jacob Mammen,  Managing Director, Badra Estates mentioned, " The Indian coffee market has evolved a lot. With Indian consumers becoming increasingly discerning, they now seek detailed information about the origin and flavours of their coffee. "We collaborate closely with our buyers to understand their unique flavor preferences and customize our coffees to match their tastes. What sets us apart from other retailers is that we cultivate our coffee on our own estates in Chikmagalur. we call it relationship coffee.," says Mammen. "As a seed-to-cup company, we ensure the highest quality by roasting and grinding the beans ourselves right before packaging. In addition, we offer a unique coffee discovery experience at our estate for those who want to learn more about the journey behind each cup.”


Badra Coffee aims to bring the authentic coffee experience of Chikmagalur closer to the urban coffee connoisseur. A brand that honors its roots while appealing to today’s modish consumers.


The brand’s firm connection to its plantation roots, combined with a meticulous bean-to-cup process, ensures that each cup served is of the highest quality. Badra Coffee’s diligence sets it apart from its competitors, offering a distinctive and immersive coffee experience that resonates with the true essence of Indian coffee culture.


In an industry bustling with competition, Badra Coffee intends to stand out by staying true to its heritage while embracing modern coffee trends. The brand’s sustainable practices, attention to detail, and commitment to quality make it a unique and robust presence in the Indian coffee market. You can now place your orders for Badra’s signature coffee blends on their official website - www.badracoffee.com. 


About Badra Coffee

Badra Coffee is a distinguished name in the Indian coffee industry, known for its rich heritage and commitment to producing high-quality, sustainable coffee. Grown in the lush estates of the Western Ghats, Badra Coffee offers a range of premium coffee blends that capture the essence of India's vibrant coffee culture. With a focus on ethical farming practices, innovative processing techniques, and a passion for excellence, Badra Coffee delivers an unparalleled coffee experience that resonates with connoisseurs and casual drinkers alike. Whether enjoyed at home or in a café, each cup of Badra Coffee promises a journey of flavor that is both authentic and unforgettable.

https://badracoffee.com/

India’s no. 1 vodka brand, Magic Moments Vodka, celebrates another milestone; sells 6.3 million cases in FY2024

  • The leading vodka brand in India from the house of Radico Khaitan, holds a commanding 60% share of the nationwide market

  • The brand reports an impressive 25% sales value growth compared to the previous year

  • Magic Moments family achieves Sales Value of Rs. 1000 Crore

Hyderabad, May, 2024: Radico Khaitan Limited, one of the largest IMFL companies in India is thrilled to share a major achievement by its flagship brand, Magic Moments Vodka. In the fiscal year 2024, the brand soared past expectations, selling over 6 million cases, amounting to sales worth Rs 1000 crores. This marks a remarkable growth for Magic Moments Vodka compared to the previous fiscal year's sales of 5.2 million cases.

Since its introduction into the premium category by Radico Khaitan in 2006, Magic Moments Vodka has emerged as a favourite in the market, solidifying its position as India's leading vodka brand and the 7th largest globally till last year, and is likely to grow up further in the ranking ladder this year once the rankings are declared. With the current market share of 60% nationwide, the brand has experienced a notable 21% volume growth compared to the previous year, showcasing its strong appeal and consumer preference. Magic Moments Vodka's success is underscored by its ability to captivate consumers with its smooth and refined flavour profile, innovation, and marketing initiatives leading to unprecedented sales figures.

Adding to its spirit lineup, Magic Moments made waves with its recent launch of Pink Vodka, and the Holi Hai Edition towards the end of the financial year and the response from consumers has been exceptional, showcasing the brand's deep understanding of the market and contributing significantly to its overall sales. Magic Moments Vodka presents an extensive array of products spanning across the Semi-Premium and Premium Vodka categories, including Magic Moments Remix, Verve, and Dazzle. Furthermore, the brand features a selection of ready-to-drink vodka-based cocktails. With this diverse range, Magic Moments Vodka skillfully meets the varied palette preferences of its consumers.

Additionally, positive word-of-mouth referrals have enhanced the brand's excellent reputation and broad recognition. As newcomers to the liquor scene often rely on recommendations, Magic Moments Vodka's established name and quality have made it a go-to choice for those trying liquor for the first time, contributing significantly to its continued success in the vodka market.

Mr. Abhishek Khaitan, Radico Khaitan's Managing Director, shared his excitement, emphasising, “This milestone reflects Radico Khaitan's steadfast commitment to delivering excellence to our consumers, and the tireless dedication of the Magic Moments team. It's not just a celebration for our brand or the Company, it is a tribute to the incredible support and loyalty of our consumers. Their trust and support have transformed Magic Moments Vodka into a household name in India's liquor industry, creating magic moments for consumers nationwide.”

“Over the years, Magic Moments Vodka has consistently demonstrated its dedication as the nation's premium vodka brand by continuously innovating with new products, strategic and relevant marketing initiatives, fostering a shared love for music, thereby offering enticing consumer experiences.” he added.

About Radico Khaitan:

Radico Khaitan Limited (“Radico Khaitan” or the Company) is among the oldest and one of the largest manufacturers of IMFL in India. Earlier known as Rampur Distillery Company, Radico Khaitan commenced its operations in 1943 and over the years emerged as a major bulk spirits supplier and bottler to other spirit manufacturers. In 1998 the Company started its own brands with the introduction of 8PM Whisky. Radico Khaitan is one of the few companies in India to have developed its entire brand portfolio organically. The Company’s brand portfolio includes Rampur Indian Single Malt Whiskies, Sangam World Malt Whisky, 1999 The Spirit of Victory Pure Malt Whisky, Jaisalmer Indian Craft Gin, Royal Ranthambore Heritage Collection Royal Crafted Whisky, Happiness in a Bottle: A Happily Crafted Gin, Morpheus and Morpheus Blue Brandy, Magic Moments Vodka, Magic Moments Remix Pink Vodka, Magic Moments Dazzle Vodka (Gold & Silver), Magic Moments Verve Vodka, 1965 The Spirit of Victory Premium XXX Rum and Lemon Dash Premium Flavored Rum, After Dark Whisky, 8PM Premium Black Whisky, 8PM Whisky, Contessa Rum and Old Admiral Brandy.Radico Khaitan is also one of the largest providers of branded IMFL to the Canteen Stores Department (CSD), which has significant business barriers to entry. The Company has distilleries situated in Rampur, Sitapur and Aurangabad, Maharashtra which is a 36% joint venture. The Company has a total owned capacity of 320 million litres and operates 41 bottling units (5 owned, 28 contract and 8 royalty bottling units) spread across the country. It is also one of the largest exporters of Alcoholic beverages from India, with brands available in over 102 countries.

Swiggy Now Delivers to Houseboats on the Iconic Dal Lake

Swiggy’s delivery partners will use the city’s famed Shikharas to deliver to the doorsteps of the houseboats

 

India,April 2024 – Swiggy, India's pioneering on-demand convenience platform, now caters to tourists staying on houseboats on the iconic Dal Lake in Srinagar. This initiative extends Swiggy’s delivery services to cover the picturesque waterways of Srinagar, providing an unmatched dining experience amidst the serene beauty of Dal Lake.

Dal Lake attracts a significant number of tourists each year. With Swiggy's innovative service, tourists can now relish local cuisine while soaking in the breathtaking views of the lake, enhancing their overall experience of visiting Srinagar.

Swiggy has tied up with Shikara operators who will assist local delivery partners, well-versed in taking a Shikara to crossover to the houseboats. As these deliveries could take longer than on-road delivery, they are aptly compensated for their time. This opens up new opportunities for restaurants to reach customers in unique locations and offer their delicious cuisines directly to their doorstep.

"The Swiggy houseboat delivery is a great example of Swiggy’s mission of offering unparalleled convenience, no matter where the consumer is,” said Sidharth Bhakoo, National Head of Business, Swiggy Food. "Our food delivery by Shikhara initiative exemplifies our commitment to meeting the diverse needs of our customers, whether they're exploring the city streets or relaxing on a houseboat."

Swiggy, which began operations in Srinagar in 2022, has over 300 restaurants on the platform offering a wide variety of cuisines to locals and tourists alike. Earlier today, Rohit Kapoor – CEO of Swiggy, Food marketplace shared a video of Swiggy’s delivery partner making a houseboat delivery on X.

Quaker Welcomes Kiara Advani And Sidharth Malhotra As Brand Ambassadors

New Delhi, December 2023: Quaker, a trusted name and pioneer in the oats segment, proudly announces the addition of celebrity power couple, Kiara Advani and Sidharth Malhotra, as its newest brand ambassadors. This momentous collaboration signifies the fusion of Quaker's 145-year legacy in advocating the ‘goodness of oats’ worldwide with the contemporary influence and appeal of Kiara and Sidharth.

The brand has been dedicated to delivering their valued promise of bringing oats to more people in more delicious ways and has pioneered innovative ways to uphold this commitment. As a modern nutrition brand offering a diverse range of oats-based options, Quaker continues to redefine how oats are embraced, establishing them not just as a breakfast choice but as versatile ingredients for a variety of tasty and nutritious meals.

Relaying her excitement, Kiara Advani, commented, "Oats have been a constant part of my diet, a delightful addition that I truly love. They're my morning and evening essentials, a wholesome choice with nutritious energy. Partnering with Quaker resonates with my belief in maintaining a balanced lifestyle without compromising on taste. I'm excited to collaborate with Quaker to highlight how oats, with their inherent goodness, effortlessly elevate everyday meals, making conscious eating both convenient and delicious."

"Teaming up with Quaker feels like the perfect match, as oats have long been my go-to to get an energized start to the day. When it comes to a speedy, wholesome meal, they are my top pick; quick to make and filled with goodness. I look forward to showcasing how these versatile oats seamlessly fit into anyone's schedule, transforming mindful eating into a delightful journey." expressed Sidharth Malhotra.

In her remarks on the announcement of Kiara and Sidharth as brand ambassadors, Sravani Babu, Associate Director and Category Lead - Quaker, PepsiCo India, said, "With Kiara Advani and Sidharth Malhotra joining the Quaker family, their vibrancy, relatability, and commitment to a balanced lifestyle complement Quaker's ethos perfectly. Kiara's vivacious energy and Sidharth's active lifestyle resonate with today's generation, making them influential advocates for a wholesome way of living. Their shared values align seamlessly with Quaker's mission, enhancing the brand's endeavor to inspire individuals to embrace oats as a delicious and beneficial dietary inclusion. Together, Kiara and Sidharth bring not only star power but also an authentic passion for wellness, making them ideal ambassadors to further champion the ‘goodness of oats’ message.”

The new brand ambassadors will play a pivotal role in forthcoming campaigns and launches, engaging audiences in the oat-a-licious journey.

The Fern Hotels & Resorts introduces An Online Venue Booking Facility for Events

The Fern Hotels & Resorts, India’s leading environmentally sensitive hotel chain and amongst the fastest-growing hotel brands in India, with over 100 hotels in 85 locations, is thrilled to announce the launch of a unique feature designed to elevate the customer experience to new heights. This innovative addition reflects our ongoing commitment to providing cutting-edge solutions that meet the evolving needs of our valued customers.

This unique feature is poised to transform the way customers discover, book, and manage venues for their events, reaffirming our commitment to providing seamless solutions for event planning. This feature leverages advanced technology to enhance the overall experience of discovering and securing the perfect venue for any occasion. Some of the key features introduced include:

·         Intuitive Venue Search: Users can easily search and discover a wide array of venues across all our hotels, based on specific criteria such as location, capacity, amenities, and more. It provides a user-friendly interface that simplifies the venue selection process.

·         Real-Time Availability: Know the availability of your preferred venues 24x7

·         Online Booking and Confirmation: With just a few clicks, users can seamlessly book their chosen venue and receive instant confirmation. This new feature eliminates the need for lengthy negotiations and paperwork, streamlining the booking process for both customers and our hotels.

·         Customers can access this feature by visiting our website www.fernhotels.com and navigating to the Events section. They can even book our venues from their mobile devices.

Mr Noshir A Marfatia, Senior Vice President, The Fern Hotels & Resorts, expressed great enthusiasm about this unique feature, stating, "In today’s technologically advanced world, where the customer’s need for instant confirmation is of paramount importance, this unique feature will help them make their events venues bookings seamlessly 24/7/365 in real time. No more waiting endlessly for checking availability and no more follow ups needed. This unique feature will help save our guests’ valuable time, effort and costs”.

Mr Sarosh Khatib, Founder & CEO of BookBanquetRoom.com stated, "We are honoured to partner with The Fern Hotels & Resorts and are looking forward to a long and fruitful association. This collaboration between BookBanquetRoom.com and The Fern Hotels & Resorts signifies a major leap forward in the hospitality sector, embracing technology to enhance customer experience and streamline venue booking processes. Making venue bookings has never been so easy.”

Gujarat-based Tea Brand, Seven Spring, Introduced India’s First 100% Compostable Tea Sachets

Aiming to curtail one of the world’s largest environmental problems of global plastic pollution, Seven Spring, the premium tea brand from Gujarat, has introduced India’s first-ever 100% compostable tea bag sachets with zero plastic and aluminium foils. This new packaging is environment-friendly and focuses to cut back on waste, zero plastic consumption, and carbon emissions. To contribute its bit to build a pollution free Nation, in-line with the Government’s G20 initiative, Gujarat based start-up, Seven Spring came up with this packaging.

Talking about the move of introducing 100% compostable packaging, Sejal Purohit, Founder of Seven Spring said, “Going environment friendly or sustainable is no longer an option. We have reached a point where absurdly large amounts of single-use plastic are being used. Every company needs to make effort to reduce the use of single-use plastics. All of Seven Spring’s product range comes with sustainable and eco-friendly packaging and we are going to follow this in the future too.”

Somरस - a festive Celebration of Mindful Co-Existence by Woods At Sasan

The First Holistic Wellbeing Festival of Gujarat Is Back

 With The Theme Of “Svādhyāya: Know Thyself”: A Playful Journey of Self Discovery Awaits

December, 2022- Nestled in the forest, Woods At Sasan, a modern retreat in the woods is the first of its kind in India – a luxury flagship, biophilic retreat by 1000 Island Hotels & Resorts based on design-led practices, with a focus on holistic wellbeing experiences and, sustainable ideals. Woods At Sasan, the modern wellness retreat in the majestic Sasan Gir forest of Gujarat is back with its proprietary holistic wellbeing festival Somरस - a celebration of mindful co-existence from 21st December 2022 to 1st January 2023.  

 

SOM, the wellbeing chapter by 1000 Island Hotels & Resorts offers best-in-class wellbeing programming and is created to honor a way of life that harmonizes holistic wellbeing through a range of time honoured, eastern philosophies to promote a new and yet easy to decode path towards sustainable life habits through a modern expression.

 

With a belief in offering curated mindful experiences, Woods At Sasan presents Somरस, an annual celebratory festival that is a step towards attaining a sustainable lifestyle by raising a toast to simple forms of wellbeing via art, music, storytelling and healing in the midst of art & culture, while always being playful and flexible as wellbeing is subjective to individual needs!

This is their second year of celebrating wellbeing as a holistic festival, with this year's theme being “Svādhyāya: Know Thyself”, Woods At Sasan will create a flow of classes and workshops with Healing Art experts and artists to allow guests to rejuvenate through the senses. Somरस offers guests an opportunity to tune into themselves through different themes - Connect, Expand, Express, Feel, Celebrate and Play each day, in a non-regimental format.

 

With a key message of offering well-being as a sustainable practice with a joyful approach, few highlighted experiences the guests can look forward to are Dorodango, Tai Chi, Ecstatic and Fire Dance, Sufi renditions and Poetry, DIY dying, Forest Bathing etc. along with classes on Ayurveda and Permaculture amongst others. The property will also be unveiling their novel sound healing experience with their newly launched SONORIUM by Svaram. At the Sonorium, experts offer novel sound healing experiences with configurations of carefully curated 'sound resources' that ease the receiving person into a Nidra/Alpha state of deepened awareness, which brings refreshing rest and naturally stimulating homeostatic, self-healing capacities.

 

“Through art, expressive music and dance, meditation and yoga, hands-on farming, story-telling, reading sessions and movies, Woods At Sasan fosters an atmosphere of playful and lightness of being, we enable human connection and promote an inclusive discussion on holistic wellbeing in a sustainable format”, says Maulik Bhagat, Founder & MD, 1000 Island Hotels & Resorts.

 

With in-house experts - Balachandra (Wellbeing Expert & Healer), Chef Haresh (Wellbeing Chef), Shahrukh and Chandresh (Musicians), Rajesh (Naturalist) amongst others, and with experts like Therapist and NLP coach Krish Srikant, Choreographer Parinda who will be teaching and performing yoga inspired classical & folk dances of India along with Ata Ur Rehman, Founder of Kalakutumbh  who will be showcasing Dorodango, a Japanese art form using clay and water apart from teaching people on natural building materials. His work aims to relate primitive architecture into contemporary design to create positive social change. This holistic wellbeing festival caters to every generation as Somरस will also feature Social Circus workshops which includes Acro-balance, Hula - hooping, juggling.

 

Somरस would be an immersive experience to build a sense of community. “At Woods At Sasan, we believe life is a series of interconnected events, always linked to oneself, the environment and community, and through our annual holistic wellbeing festival, Somरस, we support our guests, at their own terms, through light and playful means to explore their true essence.”

 

Join us in this mindful celebration to awaken your inner explorer and expand your journey of self- exploration in the lap of nature with Woods At Sasan.

 

Somरस- “Svādhyāya: Know Thyself” by Woods At Sasan

Dates- 21st December 2022 to 1st January 2023 

Pabrai's Fresh Naturelle Ice Creams Flavors to Relish this Winter

Top 5 Ice cream Flavors to Relish this Winter

Yes, winters and ice creams are a great combination and those frozen desserts are not meant to be relished only during summer. There’s a lot to why you must have ice creams in winter. The weather is pleasant throughout the day, so enjoy it whenever be it day or night. An instant mood lifter, you like to step out on those chilly nights to grab your favorite ice cream treat. Last but not the least, the myth around sore throat and ice creams that don’t go hand in hand can be quashed by trying ice creams this winter right away! It is said that ice cream helps soothe and gives a numbing effect to the irritated throat, hence relieving it from dryness. Given the low temperatures outside, you can chat with your dear ones over ice creams longer than you do so during the summers. 


Here are some seasonal, unmissable flavors that you must try during these winters:

  • Nalen Gur – Pabrai
    Winters is here and it’s soon going to be Nalen Gur time. Does adding the natural sweetener Gur (jaggery) to your ice cream make your mouth water? When the Gur goes one notch up and becomes date palm jaggery, you’d know you have in hand an indispensable sweet Bengali specialty. Pabrai’s ice cream, known for its exotic and exclusive range of ice creams with a range of natural flavors, is also celebrated for the fruit ice creams it makes from fresh fruits only when the fruit is in season. No canned or preserved fruit pulp is used. Rest assured to reminisce the age-old days of childhood with Pabrai’s select flavored ice creams. 



  • Sitaphal – Taj Ice Creams
    An age-old ice cream parlor in Mumbai, Taj Ice Creams has been serving fruit-based ice creams for a long now. Recognized for its variety of fresh fruit ice creams, Taj Ice Creams is a popular spot for Mumbaikars. You must not miss out on their best-selling sitaphal or custard apple ice cream. Made using organic custard apples, the ice cream ideally balances your cravings for a frozen dessert at any time of the day. 




  • Pinaberry Passion – Apsara
    If you love pineapples in everything including your pizzas, this dessert will win your heart for sure! Packed with small pieces of fresh pineapples and chunks of cranberry, the Pinaberry Passion ice cream from Apsara gives you the best tropical flavor in these winters. Visit your nearest apsara ice cream parlor or order in to relish the goodness of fresh pineapple. 

  • Peppermint Ice cream – K Rustom 
    If you relished those peppermint candies in your childhood, this ice cream from K Rustom will transfer you to that time instantaneously. The peppermint ice cream here is a deliciously creamy and minty ice cream base mixed with extra minty, buttery, bittersweet peppermint chocolate pieces dispersed throughout the ice cream Stracciatella-style. 

  • Soho Berry – Brooklyn Creamery 
    While bingeing on your favorite shows all night, if you have been craving a tub of ice cream packed with berries and don’t want to check the weighing machine the next morning, Brooklyn Creamery has the perfect dessert for you. Its Soho Berry ice cream tub is a low-calorie ice cream swirled with an abundance of strawberry, raspberry, and blueberry. Naturally sweetened with no added sugar, the ice cream doesn’t give you a guilt trip as you douse the whole tub.

Six Senses Fort Barwara Crafts Special Holiday Experiences This Season

Experience the holiday season, the Six Senses way

With the winter chill in the air, expansive views of the Aravali, and the warmth of the delicious Rajasthani cuisine the secret location of the Six Senses Fort Barwara makes for the perfect winter holiday destination. Six Senses Fort Barwara has lined up a series of out-of-the-ordinary events for you, and your loved ones. It is a perfect choice to celebrate with the whole family, and enjoy family-friendly activities, cocktails at sundowners, spa and wellness programs, and delightful culinary experiences, all specially crafted to enchant the senses.

Situated away from the city hustle, the beautiful 14th-century fort has been sensitively converted to become a destination for history lovers, adventure seekers, and wellness enthusiasts. The culinary journey offers a creative approach to regional Rajasthani and pan-Indian cuisine with a sprinkle of international influences while embracing the Eat with Six Senses philosophy of local, fresh and seasonal produce.

 

The dining experiences at Fort Barwara are spread across The Cortile, the all-day diner; and Rani Bagh- an all-day bar by the pool surrounded by the tall fort walls. In the evening, the colors of Rani Bagh and live music brings the fort to life and its glory. Aside from the restaurants, there’s Shikar Burj for a dine-under-the-stars experience.

Six Senses Integrated Wellness plays a pivotal role at all Six Senses resorts and spas, and at Fort Barwara, guests can also discover a menu of signature massages, Ayurvedic treatments, nurturing facials, mindfulness practices, and personalized wellness programs based on the preventative principles of Eastern medicine and result-oriented Western influences.

Christmas & New Year's Offers: 

Guests can make the most of their holiday getaway with an exciting festive calendar that kicks off on December 22 leading up to New Year’s celebrations. Engage in various activities such as Christmas tree decoration, pop-up bars planned at surprise locations, Christmas treats baking sessions, movie nights at the Viewing Gallery and more. Enjoy a scrumptious lunch and dinner at The Cortile, an all-day dining restaurant located by a leafy 14th- century courtyard, along with an offering of Destination Dining where they can choose their spot to celebrate special moments under the blanket of stars.

During their stay, guests can opt for Hatha Yoga, Yin & Yan Yoga, and various other yoga activities at locations that offer panoramic views. From foot massage workshops for couples and body balance sessions to fitness consultations with the expert and visiting practitioner Christiaan, one can experience the most amazing wellness treatments. One can also spend a DIY afternoon at the signature Six Senses Earth Lab facilities to learn the art of upcycling wax, blending oils, and other sustainability workshops.

Another of the resort’s festive highlights is The Gala dinner at Zenana lawns. Appearing for one day only on December 31, the New Year’s Eve will be complete with DJ sets followed by a Live band and an afterparty at Zenana lawns.

By day, the GEM can arrange a private tiger safari or heritage walk through the ramparts of the fort, or have a go at learning local cooking methods in earthenware pots with one of our chefs. Six Senses Fort Barwara combines and customizes activities to suit energetic guests and those who prefer to simply sit back and relax, taking in all the dazzling attractions that Rajasthan has to offer.

 

About Six Senses Fort Barwara

Situated in the culturally rich province of Rajasthan, a beautiful 14th-century fort has been sensitively restored to become Six Senses Fort Barwara. This significant conservation effort reinterprets the gracious and regal ambiance of a bygone era. The resort includes two palaces, two original temples, and 48 beautifully appointed suites within the fort walls. Three restaurants offer innovative menus emphasizing locally sourced ingredients, while the impressive Six Senses Spa provides a peaceful sanctuary for the mind, body, and soul. Outside the fort, the property faces the charming village of Barwara to the west and a forested expanse to the east. The famous tigers of Ranthambore National Park are only a short drive away.

THE KING OF NALEN GUR


 The Nalen Gur ice cream is made from liquid Nalen Gur which itself is loaded with minerals that are extremely healthy for our bodies. It is prepared from the sap of the date palm (khajur) tree which is native to Bengal. During winters, the sap is collected in an earthen container hung on the top part of the date palm tree. Nalen Gur liquid is extremely rich in iron and potassium, which may help manage one’s hemoglobin levels. It also contains a good amount of magnesium, which is proven to be helpful for the human nervous system, muscles and bones.

Kolkata, November 2022: Winters are here and it’s soon going to be Nalen Gur time. Nalen Gur is prepared from the sap of the date palm (khajur) tree which is native to Bengal. During winters, the sap is collected in an earthen container hung on the top part of the date palm tree. The sap is heated over a flat pan till it thickens and turns into a viscous liquid with a honey-like consistency. Nalen Gur liquid has a unique earthy & fruity flavor which is adored by millions of Bengalis all over the world.

Have you ever wondered who has worked relentlessly to improve the purity and authenticity of liquid Nalen Gur? Have you ever wondered who actually uses the maximum amount of Nalen Gur in West Bengal? Look no further as the person behind the revival of Nalen Gur is none other than the owner and ice cream maker of Pabrai’s Ice cream – Mr. Anuvrat Pabrai. To his credit and to the delight of millions of ice cream lovers across the world goes the credit for inventing the Nalen Gur ice cream- an ice cream which is rated amongst the seven best sweets in South-East Asia, China, Japan, Russia, Australia and the Indian subcontinent.

The exotic and highly popular Nalen Gur ice cream is a signature offering of the Kolkata-based family run brand - Pabrai’s Fresh & Naturelle Ice creams.The Nalen Gur ice cream is made from liquid Nalen Gur which itself is loaded with minerals which are extremely healthy for our body. Nalen Gur liquid is extremely rich in iron and potassium, which may help manage one’s hemoglobin levels. It also contains a good amount of magnesium, which is proven to be helpful for the human nervous system, muscles and bones.

The story behind the creation of the Nalen Gur Ice cream is also very interesting. Anuvrat Pabrai, the CEO of Pabrai’s and an ice cream maker for the last 37 years recounts. “In 2007-08 we were exploring introducing exotic flavors and I visited several top caterers to take their advice as to which flavors, they would want us to make. One very senior caterer suggested that we should try to make Nalen Gur ice cream.” He said, “It’s so quintessentially Bengali and all Bengali’s adore it.” On his advice, I visited several sweet shops to understand how Nalen Gur was used in Bengali sweets like Sandesh. I loved the taste and the flavor of sweets made with fresh Nalen Gur. Using my skills and experience as an ice cream maker, I did several trials and eventually came up with a Nalen Gur ice cream which I felt was good enough. I took it to the caterer and after tasting the Ice cream, the caterer was overjoyed. So, we started producing Nalen Gur ice creams and serving it to few caterers. The response was fantastic. In the first winter we used about 250 kgs. Next year it went up to 750 kgs. The next year it increased to 2000 kgs and then to 5000 kgs. Today we use nearly 35000-40000 kgs of Nalen Gur liquid every year to make our Nalen Gur ice cream.”

With the passage of time as well as increase in quantity of Nalen Gur we were handling, we became aware of the fine nuances in taste, aroma, consistency, and overall flavor of good quality of Nalen Gur Liquid. We realized that in order to keep price of liquid Nalen Gur cheap, a lot of it was adulterated with caramelized sugar syrup and with addition of color and essence. We researched the product in great depth and realized that in the long term we would have to keep production and processing of the liquid sap under our supervision. We created our own team of processors whose sap we would process under our supervision. We set standard specifications which our processors would have to adhere to while making liquid Nalen Gur. This ensured that the liquid Nalen Gur we obtained was absolutely unadulterated. We also created a process whereby we could preserve the liquid Gur and use it throughout the year. “Although liquid Nalen Gur is available only during the winter months of December and January, we have a special method of processing the sap so that it retains its flavors and aroma for up to 12 months. This way we are able to provide Nalen Gur ice creams throughout the whole year. Indians really love their ice creams, regardless of the season, and we are looking forward to serving one of our most loved specialties not only in winters but throughout the year,” said Pabrai’s CEO Anuvrat Pabrai.

Another unique feature of the Nalen Gur ice cream is that when we serve it, we drizzle a couple of teaspoons of warm liquid Nalen Gur on top of the scoop of ice cream. This enhances the flavors and doubles the taste experience.The Nalen Gur ice cream is available throughout the year across all our retail parlors and is also supplied to a large number of hotels, restaurants and caterers across the country.Due to persistent requests from our customers, this year we are launching retail packs of liquid Nalen Gur. We look forward to our esteemed customers enjoying authentic liquid Nalen Gur throughout the year

McDonald’s India - North & East introduces all new Cheesy Fries 

November 2022, New Delhi: McDonald’s India – North and East is giving a treat to French Fries lovers, welcoming a new addition to its World Famous French Fries®. Introducing: The Cheesy Fries, a tasty new way to relish McDonald’s World Famous French Fries® with Smoky Chipotle Sauce spread generously on top of McDonald’s crispy French Fries.

The smokiness and spicy taste come from smoked Chipotle seasoning and the creaminess comes from dairy cheese, used as the primary ingredient for the cheesy sauce.

Starting at INR 119*, customers can order Cheesy Fries à-la-carte, or upgrade their meal for an add-on amount of INR 25, at select McDonald’s restaurants* in North and East India or through McDelivery (including Swiggy, Zomato and Magic Pin), takeaway, or drive-thru.

“Through customer-relevant menu introductions, we continue to offer great tasting choices to our customers.  Our newly introduced Cheesy Fries offers an irresistable combination of our World Famous Fries with smoky-spicy and creamy taste of Chipotle sauce. We are confident that Cheesy Fries will add to the love our customers have for our brand,” said Rajeev Ranjan, Managing Director, McDonald’s India – North and East.

Good to know: McDonald's World Famous Fries®  is a combination of many wonderful processes coming together at the same consistency each time, every time. McDonald’s India – North and East sources all the ingredients for its French Fries from India. First, the freshest and the highest quality premium potatoes go into the making of McDonald's World Famous Fries®. During processing at the world-class facility of McDonald’s partner, McCain at Mehsana, Gujarat, the McDonald’s French Fries go through more than 120 quality and safety checks including the length, moisture content, colour, flavour, texture. And finally, cooked to perfection in the restaurants.

Celebrate the festivities with Khushiyan by Hilton, Conrad Bengaluru

Commencing yet another year of joy, love and togetherness, Conrad Bengaluru brings to you ‘Khushiyan by Hilton’, the most delicious set of Diwali gift hampers. With an array to choose from, the decadent assortments prepared is an amalgamation of all things sweet, relishing and flavourful. Traditional yet modern handcrafted to perfection.  

 

Conrad Bengaluru has put together these hampers of exquisite products that make the festive season much more special. These gift hampers come in various options such as Classic Khushiyan, Festive Khushiyan, Indian Signature, Sweet Indulgence and Mini Treasure to name a few, featuring a selection of sweets and gourmet delights to choose from. Filled with superfoods like Pistachio, Almonds, walnuts, Ragi, Millets and organic jaggery these gift hampers have some great options to satiate your festive sugar cravings.

Traditional sweets with a modern twist give them a unique and familiar mouth-watering taste. The hamper options also feature a selection of savouries and herbal teas making it truly special and let us not forget exceptionally scrumptious for everyone.

 

With all this and more, Conrad Bengaluru is ready to kick-start the season on a sweet note with Khushiyan by Hilton. No matter where you are based, give your loved ones a special festive treat as the selection of products are now available across all Hilton Hotels in the country. So, go ahead, experience Khushiyan in true Hilton Style.

 

Diwali, Christmas, or New Year, ‘Khushiyan by Hilton’ hampers are available till the end of the year to make all your celebrations more sweet and delightful.

 

*Hampers starting from INR 675 onwards

 

 

Spread the Warmth with Deepavali Festive Curations by Welcomhotel Sheraton New Delhi

Let celebrations ring through your home with the warmth of our handcrafted selection of traditional and contemporary indulgences from Welcomhotel Sheraton New Delhi. Savour the warmth in every bite and elevate your celebrations.  Explore our range of Festive Curations featuring chef-crafted traditional and contemporary delights tailor-made to perfection.

 

This festive season surprise your loved ones with Deepavali festive curation by ITC Hotels. Order on Gourmet Couch on the ITC Hotels App or Call 9870981153 (11am to 9pm) for bulk orders.

 

For more details, please call 88000 20848

Express your love this festive season with "Khushiyan by Hilton” by Hilton Goa Resort

It is that time of the year when we usher in the festive cheer of celebration with delicacies, beautifully decorated houses, new outfits and gifting, and nothing spells festive cheer like indulgent goodies. Capturing this spirit perfectly, Hilton Goa Resort brings to you “Khushiyan by Hilton”, a delightful array of Hampers curated especially for you and your loved ones. From artisanal chocolates to traditional desserts, Khushiyan by Hilton Goa Resort promises to brighten this festive season even more.

The congenial hampers offer a melange of saporous Indian flavours and delicacies combined with the aesthetics and craftsmanship of the chefs from Hilton Goa Resort.

The beautifully crafted hampers are conceptualized keeping in mind the festive spirit of the season and contain a spread of delicious edibles made with immense love.

From classic confectioneries to specially curated delicacies that embody the spirit of the festival, Khushiyan by Hilton Goa Resort offers the perfect range of all-in-one gift hampers for you to gift your loved ones this festive season.


Regal Indulgence: INR 499++
Rasamalai Bomb | Royal Rose | Desi Melt | Nutty Paan

Assorted Extravaganza: INR 799++
Peri Peri Jumbo Cashew | Herb Caramelized Almond | Cake Bar | Mango Passion Bar | Raspberry Bar | Pistachio Bar | Banana Bar

Mithai Medley: INR 1199++
Nutty Gur Delight | Figgy Medallion | Kesaria Cashew | Pistachio au Vent | Dourado Rosette

Sweeten up this Diwali with Patasa’s Artisanal Mithai & Chocolate boxes and Gifting Hampers

Diwali is around the corner and the country is all geared up to celebrate the biggest, most awaited and loved festival with fervor. The festival is incomplete without gorging on some delicious mithais. Whether you want to indulge yourself with the sweet delicacy or gift a hamper to your family and friends, Patasa has got you covered with their curation of a special artisanal mithai menu and gifting hampers just in time for Deepavali!


Curated by founder and baker, Palak Panchal, who has maintained her expertise of experimenting with traditional mithai with a modern twist. The brand ensures that the best quality ingredients mixed with the right amount of sweetness is tastefully delivered right at your doorstep!


Their decadent Artisanal Mithai Box consists of 9 mithais which not only look delightful, but also taste heavenly. The box costs INR 875/- 


The brand has also curated a special Handcrafted Chocolate Box which again comprises of 9 chocolates priced at INR 825/-


Their Mini, Silver, and Gold festive hampers include the following:

Mini Hamper: INR ₹995/-

  • A jar of pistachio cranberry biscottis 

  • Set of 4 mithai or

  • Set of 2 tea cakes (Chocolate and nuts mini tea cake and Almond and hazelnut mini tea cake)


Silver Hamper: INR ₹1650/-

  • Any 4 artisanal mithai 

  • 1 Almond orange florentine bar

  • 1 seven sins bar

  • 1 chocolate hazelnut tea cake


Gold Hamper: INR ₹2850/-

  • A box of 9 artisanal mithai 

  • A jar of pistachio cranberry biscottis 

  • Chocolate and nuts mini tea cake 

  • Almond and hazelnut mini tea cake 

  • A jar of potato chips dipped in chocolate

To place your order, visit: https://www.instagram.com/patasaofficial/

Celebrate the festivities with Dadu’s Special Gifting Collection Mithai for Every Moment From The House of Dadu’s

Grace your Dussehra & Diwali festivities with the most and delicious and authentic sweets from the house of Dadu’s. Dadu's has introduced the very special “Festival Gifting Collection” this season which comprises beautiful gift packs and hampers that are thoughtfully curated to bring smiles and happiness to your loved ones. Made with quality ingredients and traditional recipes, the collection offers a range of sweets, savouries, dry fruits, baked confections, and much more. One can enjoy sensory and devotional happiness with mouth-watering Mithai for Every Moment from the house of Dadu’s.

Speaking on the occasion, Mr. Rajesh Dadu, Owner of Dadu's said, on this festive season we have launched a special 'Festival Gifting Collection' for our corporate and private guests. We strongly believe that Dadu’s is here to add sweetness to all occasions by offering Mithai For Every Moment. Come and celebrate your happiest day with the city's finest sweets, by Dadus".


Where: Dadu’s Taste Assured, Since 1993

For Order Call/Mail: 9959334007 / info@dadus.co.in

Celebrate World Vodka Day with Belvedere's Indulgent Cocktails

BELVEDERE EVERGREEN ROYAL

 Belvedere Smogory Forest takes centre stage in a wonderfully complex take on the old fashioned, celebrating deep and herbal notes of the Smogory Forest region.

  • 60 ml Belvedere Smogory Forest

  • 7.5 ml Camomile Tea

  • 15 ml Honey

  • 2 dashes of Angostura Bitters

  • Garnish – Grapefruit peel

Add all ingredients to a mixing glass over cubed ice and stir. Fine strain into a rocks glass over block ice. Garnish.



 BELVEDERE LAKESIDE

 A light and vibrant Collins-style drink, displaying the floral character of Belvedere Lake Bartezek, bound by hints of earthiness and fresh green cucumber.

 

  • 45 ml - Belvedere Lake Bartezek

  • 15 ml Fino Sherry

  • 25 ml Fresh Lemon Juice

  • 25 ml Honey Water (1:1)

  • 2 chunks cucumber

  • 10 ml - Lemon juice (optional)

  • Cucumber slice to garnish

    Add all ingredients to a shaker over cubed ice and shake vigorously. Fine strain into a chilled coupette. Garnish

BELVEDERE SUNSET ROSE MARTINI

A delightfully light martini with hints of floral rose and stone fruits highlighting the unique characteristics of Belvedere Lake Bartezek.

45 ml - Belvedere Lake Bartezek

  • 7.5 ml - Lillete Rose

  • 1 Dash Crème de Peche

  • Garnish - Lemon Coin

    Add all ingredients to a mixing glass over cubed ice and stir. Fine strain into a chilled martini glass. Garnish.

Belvedere vodka presents Belvedere Pure made with high-quality Polska rye, purified water, and a distillation process by fire to indulge in and make the most mundane of days, merry and memorable-  be it shaken or stirred. Made With Nature - Made from only Polska rye, purified water, and a distillation process by fire. Belvedere contains zero additives, is certified kosher and is produced in accordance with the legal regulations of Polska vodka that dictate nothing can be added.

 

Price:

Delhi: INR 3735

Mumbai: INR 6176

Bangalore: INR 6197