January 2020: European hoteliers on the upward slope
/All segments are progressing. First of all, occupancy shows the best growth over the last twelve months, thanks to a +1.4-point increase in occupancy to reach an occupancy rate (OR) of 59.5% for the whole of Europe. Prices are advancing at a slower rate of +0.6%, resulting in an average daily rate (ADR) of €93.10 excluding VAT.
RevPAR rose by +3.0% to €55.40 excluding VAT, slightly above the previous month's performance, when the increase was +2.4%.
Trends in Europe in January 2020 Infogram
December 2019, The OR rose by 1.8 points, to increase its ADR by 1.1% to €135.70 excluding VAT,
RevPAR growth above the regional average: +4.2%, for a revenue per room of €82.50 excluding VAT
Four markets are achieving double-digit RevPAR growth. These are Greece (+11.8%), Austria (+16.0%), Portugal (+16.6%) and especially Hungary (+25.3%).
to Hungary for the second month in a row comes from a growth in all indicators, each beating the month's record, whether for occupancy (+6.2 pts) or ADR (+11.6%)
In Portugal, an OR pushed up by +5.0 pts to reach 57.2%, and ADR up by +6.4% for €70.90 excluding VAT and a RevPAR up by +16.6% to €40.60 excluding VAT
Austria has been a real success story over the last twelve months. Indeed, the destination is constantly growing in terms of attractiveness and attendance it scored 4.2 additional points for an OR of 62.1%. Its prices are also on the rise (+8.2%) - the second-highest increase in ADR this month - averaging €88.10 excluding VAT
Five destinations have stable revenue per available room: Spain (+3.2%), the United Kingdom (+1.8%), Luxembourg (+1.1%), Switzerland (+0.4%) and the Netherlands (+0.3%).
SOURCE : hospitality-on
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